Communication Leader - BD Pharmaceutical Systems
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of healthTM is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Role Overview
The Communication Leader for BD Pharmaceutical Systems is responsible for overseeing internal communications to drive organizational effectiveness and employee engagement, as well as external communications that elevate and enhance the business’ reputation as a premier partner to the pharmaceutical industry in enabling the delivery of life-saving medications.
This role solid line reports to the Director of Public Relations that oversees BD’s Medical Segment, while dotted line reporting to the Vice President of HR, Pharmaceutical Systems (PS). This role will operationally be aligned with the PS Leadership Team, including the PS president. It will have one direct report.
We are open to candidates from across Europe, and can consider either a hybrid or fully remote way of working.
Primary Responsibilities
Executive Team Communications and Change Management
·Work in partnership with senior leaders and executives to create and execute executive and internal communication strategy and plans to communicate company goals, business strategy, priorities and progress.
·Work with the PS leadership team and PS HR to support development and delivery of communication efforts that further activate and reinforce cultural aspirations.
·Understand and deploy change management strategies where needed that maximize associate adoption and participation globally.
·Create and build communications calendar and execution plans, coordinate communications across the BU.
·Develop and maintain ongoing management of effective communications vehicles. Define and implement strategies that keep these channels fresh while further activating them in innovative and novel ways.
·Leverage analytics to understand and drive insights into the organization regarding change transformation efforts.
·Partner with the Corporate Communications team, along with segment/business leadership, to develop communications strategies and materials for high-impact programs.
·Develop and implement external thought leadership strategy for PS President and select PS leaders.
·Support communications and engagement in Inclusion & Diversity initiatives and events.
·Interview subject matter experts and write or develop communications content for electronic vehicles, face-to-face forums and other channels and venues, while following BD Brand guidelines.
Internal Communications, Associate Engagement and Advocacy
·Develop, manage, execute, and champion business-wide internal communications and change management strategies and tactics that drive associate engagement through enhanced awareness and understanding of business priorities and key initiatives.
·Support sensitive organizational and transformation initiatives.
·Support business and cultural integration efforts for mergers, acquisitions, and divestitures, in partnership with the Corporate Communications team.
·Support communications and engagement in Inclusion & Diversity initiatives and events in alignment and partnership with PS HR.
·Serve as liaison between the business and Corporate Communications team to ensure alignment, sharing of best practices and appropriate inclusion of business content within companywide and segment communications.
·Establish mechanisms for monitoring and measuring the value, impact and outcome of communication and change management initiatives, and proactively adjust approach as needed based on metrics.
·Research, write, edit and publish content for communication vehicles including intranet, town halls, video scripts, emails, presentations and others.
Public Relations
·Support site communications for PS locations to inform key stakeholders of our efforts and contributions locally.
·Drive thought leadership initiatives to position the PS business as an undisputed leader in drug delivery systems.
·Support Corporate Communications with external issues and reputational threats for the PS business.
·Support the development and implementation of public relations plans for key PS products and initiatives, and when appropriate, target media in alignment with the Corporate Communications Department.
Social Media Management
·Develop, manage, and implement PS organic social media highlighting key product innovations and in line with the overarching BD Social Media approach to foster brand awareness, associate and customer engagement and advocacy.
·Recommend and define the social media tools that will foster employee advocacy, in coordination with Corporate Social Media Team.
·Draft copy and optimize hashtags as needed.
Minimum Qualifications
·Bachelor’s Degree required – preferably in Communications, Journalism, Marketing, Public Relations, Business or related field.
·Minimum 10+ years professional experience required preferably in a corporate environment
·Experience in a large, global corporation required, with pharmaceutical or health care industry experience highly preferred.
·Must possess native or native-level written, oral and interpersonal communications skills in English
·Must be a strong editor and proofreader, with strong attention to detail.
·Experience in internal and organizational communications, and experience in external communications/public relations highly preferred
·Experience in social media, web and other digital communications technologies and tools.
·Expertise in AP Style writing highly preferred.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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