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Digital Marketing Officer

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Digital Marketing Officer

At Buyfood.ch, Digital marketing officers are expected to plan, execute, oversee, record and report the progress in the online marketing activities. Candidate should be willing to work in toughest competitive environment. Should be able to understand the trends in Digital marketing and also to read and act as per the happening trends.

The job position entitles to engage with the public through social media and ensure visitor flow to digital sites. They will also analyse and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, restaurants, delivery agencies and, finally, the customers.

Your mission:

Develop and manage digital marketing campaigns

Oversee a social media strategy

Manage and maintain the organisation’s website(s)

Write and optimise content for the website and social networking accounts such as Facebook and Twitter

Track and analyse website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Continually work on the Search Engine Optimization of the website(s)

Fix any errors or bugs in online content

Edit and post videos, podcasts and audio content to online sites

Arrange webinars and webcasts

Create online banner adverts and oversee pay per click (PPC) ad management

Write copy for email marketing campaigns

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Work on printed material to supplement online products

Attend product launches and networking events


a degree or equivalent qualification in marketing, management, business or a related subject

paid or unpaid work experience in a marketing role

some knowledge of digital marketing or online advertising

Additional skill sets:

The ability to analyse data

organisational and planning skills

IT skills

the ability to work under pressure and to deadlines


excellent attention to detail

presentation skills




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