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Marketing Administrator

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As the Marketing Administrator you will look after a multitude of different brands and product offerings.  Applicant must have experience in the Ski Industry with knowledge and experience in Ski Resort Transfers a bonus.  Experience in digital market place an advantage. Full time position.

Marketing Administrator

As the Marketing Administrator you will look after a multitude of different brands and product offerings.  Applicant must have experience in the Ski Industry with knowledge and experience in Ski Resort Transfers a bonus.  Experience in digital market place an advantage. Full time position.


Role Responsibilities:

Oversee and manage allocation of yearly marketing budgets for 3 brands.

Planning and implementing all marketing for the company.

Developing the marketing strategy for the company in line with company objectives and brand direction.

Use of Google Analytics, review and analyse weekly traffic to various sites and provide insight on possible improvements.

Copywriting of content for websites, relevant image sourcing, writing for SEO benefit.

Management of affiliate programs for optimum traffic and brand awareness campaigns.

Co-ordinating marketing campaigns with Digital Channel Team. Helping giving information and feedback on E-mailing and Google Adwords campaigns.

Overall responsibility for brand management and corporate identity.

Preparing online and print marketing campaigns.

Briefing copy and working closely with design agencies on advertising collateral such as print leaflets, banners ads and other promotional material.

Monitor and report on the effectiveness of marketing communications.

Undertake continuous analysis of the competitive environment and consumer trends.

Advising on a business strategy based on marketing conditions, brand goals, KPI measurements & growth opportunities.

Management of social media sites and activity.

New product launches to new markets and locations.

Maintain effective internal communications to ensure that all relevant departments are kept informed of marketing activity.

Building and optimising potential strategic partner relationships for company marketing and affiliation.

Requirements of the role:

  • Background in Marketing in the Ski Industry, Transport required

  • Strong analytical and project management skills

  • Confident and dynamic personality

  • Strong strategic outlook

  • Native English Required. French strongly recommended

  • EMAIL: jobs@alpybus.com

 

 

 

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