Commercial Marketing Manager - 1 of 2
Johnson & Johnson is currently seeking a Commercial Marketing Manager to join our Abiomed Team located in Danvers, Massachusetts. This is one of two roles. We are open to remote candidates for this position.
At Johnson & Johnson,?we believe health is everything. Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments are smarter and less invasive, and?solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/
We are seeking extraordinary talent to join our world-class medical device commercial marketing organization, dedicated to empowering our field teams and healthcare providers to profoundly impact patients' lives. With an unwavering commitment to excellence and a deep understanding of customer and field insights, we are at the forefront of shaping the future of cardiovascular care.
Key Responsibilities:
- Develop regional marketing strategy, planning & execution (launches, campaigns, initiatives). Responsible for indication results.
- Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc)
- Introduce key messages, clinical evidence, and best practices to the field commercial organization.
- Generate engagement opportunities for the field to help them be present, relevant, and build consensus within their healthcare provider customers.
- Develop and maintain subject matter expertise in scientific literature. Drive alignment with publication office strategy and pipeline.
- Develop field communication & training strategy, including All Field Calls, Quarterly Plan of Action live, Annual meeting production.
- Provide leadership to the execution of omni channel strategy (prof ed, PPDs, advertising, etc).
- Communicate and align with internal business partners (e.g. Prof Ed, product management, Upstream mktg).
- Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors.
- Develop and maintain knowledge, emerging science, technological developments, and trends related to relevant therapies and competitive products.
- Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
- Foster strong relationships with key opinion leaders, industry partners, and customers to enhance Abiomed's brand reputation and market presence.
