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Senior Marketing Manager (m/d/x)

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Senior Marketing Manager (m/d/x)

POSITION RESPONSIBILITIES:


• Provide creative vision and leadership for Schaffhausen Institute of Technology (SIT) educational program;
• Develop and execute marketing activities across different channels to promote SIT leveraging the Acronis customers, partners and educational partners’ network;
• Build a clear understanding of Schaffhausen Institute of Technology business model, breadth and depth of expertise, suite of propositions and target audiences and students;
• Design, create and manage SIT website in line with Acronis and Acronis foundation standards;
• Manage and execute personalisation for target audiences across the globe, focusing on Acronis educational programmes in Singapore, US and Bulgaria;
• Manage, build & optimise campaign landing pages;
• SEO - proactively manage ongoing on-site and off-site optimization;
• Paid media – manage, execute & optimise paid media campaigns;
• Actively manage social media content schedule, operations & execution as projects customized for target regions, such as Singapore, Bulgaria and US;
• Build CRM, segmentation and action points for different global audiences during marketing funnel journey;
• Execute and manage operations of public social media initiatives specific for selected locations, audiences and partners in line with the Acronis Events Team and Acronis Marketing Organisation;
• Establish and develop email marketing in line with the Acronis Marketing Organisation;
• Be responsible for success measurement & insights;
• Deliver reporting across all channels; leveraging benchmarks, uncovering trends & sharing relevant insight;
• Ongoing monitoring of performance across all channels & relevant communication to drive action plans;
• Liaise with Acronis Leadership and Acronis University Relations Team.
• Public speaking for big and small audiences.

QUALIFICATIONS


• Master’s Degree in Project Management or related business areas and/or Master Degree in Information Technology;
• 5+ years of experience in marketing, preferably in senior and/or leading roles;
• 5+ years of experience in digital marketing across one or more channels (i.e. website, SEO, social media, paid media, analytics);
• Certificates to manage Twitter / LinkedIn / Facebook marketing campaigns are a plus;
• Very good English language skills (written and oral), good understanding of Russian is a plus;
• • Marketing automation
• Project management
• Office productivity tools
• Customer relationship management
• Digital advertising
• Social networking
• Web development 
• Experience in working across multi-functional teams and/or understanding of working in a global business and global markets;
• Experience in Asian Markets advantageous;
• Experience working with marketing tech advantageous;
• Strong cross-functional skills and experience in stakeholders handling (customers or partners) to support business and deliver MarComms strategy;
• Proactive, motivated and ability to use initiative;
• Results-driven, eager to learn and build experience on the job.

 

Adresse

Acronis International GmbH
Frau Valentina Tammaro
Rheinweg 9
8200 Schaffhausen
0049 89 613728-4

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