Digital Traffic Acquisition Specialist (5 to 6 months)
We're looking for talented people who share our interests and values. Do you focus on the essential and do what you say? Do you try to make things simple and dare to be original in what you say and do? Are you willing to “get your hands dirty” and go the extra mile to get the job done?
We are looking for a qualified and motivated Digital Traffic Acquisition Specialist to join our Digital Team!
Workplace: Renens or Zurich
Workload: 100%
Temporary: 5 to 6 months, starting 1st June 2024
Your mission
As a Traffic Acquisition Specialist, you will be responsible for the digital advertising and you will contribute to the qualitative and quantitative improvement of the websites traffic for Salt and its sub-brands.
Your duties
- Define and ensure the roll out of traffic strategy of Salt, GoMo, Lidl-Connect, and Post Mobile with specificities adapted to each brand, according to weekly commercial plan.
- Coordinate with Communication Team the delivery on time and on quality of marketing supports needed to carry out the digital advertising.
- Coordinate with graphic designer on the needs for creatives, giving guidance and requirements
- Manage closely the performance and its main KPIs
- Manage closely the digital budget.
- Execute personally with the support of external agencies, SEA, Retargeting, Acquisition campaigns.
- Explore emerging platforms and in general constantly hunt for additional profitable traffic sources.
- Lead and execute the plan to develop SEO synergies to increase organic traffic.
- Manage existing and/or establish new partnerships to drive digital sales incl. roadmap planning and coordination of end2end journey with on-site & checkout team
- Ensure a real ROI approach for paid traffic, complementary to CPA.
- Push Analytics learning to drive priorities.
- Ensure the marketing attractivity / click driven approach of the ads’ banners.
- Develop an A/B test approach and ensure strategies are compliant with learnings, in order to establish the ads’ best practices.
What you bring
- Bachelor or Master in Digital Marketing & Communication or equivalent
- 1-3 years of experience in digital traffic management.
- Deep knowledge of Google, Bing, Meta, Criteo environments and all the assets of search, shopping, performance max, display, retargeting, video.
- Knowledge of SEO growth leverage.
- Proven success in a digital transformation driven by an ROI approach.
- Strong understanding of SEO principles and best practices.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Data-driven personality, continuous improvement mindset and customer-oriented approach
- Ability to work independently and collaboratively in a high pace environment and under time pressure
- Ability to cooperate and work with many different personalities and stakeholders across different departments
- Ability to get your hands dirty, dig into details and step out of job description to “get things done”
- Excellent organizational skills with the ability to focus on priorities.
- Mastery of English, native level of another language: either French, German or Italian.
What we offer
- An exciting and dynamic environment with a unique start-up corporate culture where proactivity and personal commitment are highly valued
- Work in an amazing & fun multi-cultural team
- Ability to change & challenge the status quo, and see the impact of your work fast
- Opportunities to learn & grow on the job
- Diverse and several fringe benefits
- Part-time home office
Have we sparked your interest? Then we definitely would like to get to know you. Please apply to us online (we only consider online applications).
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