Digital Campaign & SEO/SEM Manager

Are you passionate about digital marketing, and do you have an analytical mindset?

At BMC we focus on what we do best; we make bikes, pure and simple! We are hell-bent on creating that ultimate ride experience. Whether for road, track, or trail, professional athlete or weekend warrior, it is our mission to produce the best bike in every class. Our products are known worldwide, and we are one of the top brands in this segment.

We are looking to fill the following vacancy for our team at our headquarters in Grenchen, to start immediately or as agreed

Your tasks and responsibilities:

• Develop and manage digital advertising campaigns on Google Ads, Facebook and Instagram
• Help to develop and implement effective SEO strategies to improve organic search rankings
• Coordinate content creation and design for Google and social media marketing campaigns
• Optimize website content, meta data, and paid search copy for relevant keywords
• Develop and execute effective email marketing campaigns
• Conduct thorough keyword research to guide content teams
• Conduct internal training sessions to keep teams informed about SEO best practices
• Lead off-page optimization initiatives, including link-building strategies
• Collect and analyse data related to traffic, rankings, email engagement, and other SEO aspects
• Provide actionable insights and recommendations based on performance metrics

Requirements:

• Degree in e-commerce strategies, marketing, business or a similar field
• 2-3 years of hands-on experience in digital marketing with SEO/SEM marketing focus, or a related field of activity
• Strong understanding of SEO, SEM and Google Analytics
• Experience with content management systems and social media platforms
• Excellent analytical skills and knack for data analysis
• Good knowledge of Shopify and Klaviyo a big advantage
• Fluent in English both written and spoken, fluent in German and/or French an advantage

As a Digital Campaign & SEO/SEM Manager, your responsibilities include a wide range of tasks related to e-commerce platforms, digital marketing, and search engine optimization (SEO). You will play a crucial role in growing our online presence, driving traffic, creating, managing and optimizing digital campaigns. If you are passionate about helping to build and executing data-driven strategies and thrive in a collaborative environment, this role is perfect for you. We offer you a versatile position in a sporty, ambitious, and growth-oriented company.

Do you want to contribute to the successful development of our digital campaigns? Then you could be our newest team member!