We are a fun and fast-moving startup focusing on improving people's lives with the power of healthy fats. With THE FAT COMPANY we are breaking down the many nutrition myths surrounding fats and thus support a healthier diet and lifestyle. We are already offering a wide range of high quality products such as Nut Butters, MCT Oil, Coconut Oil, both online and in major retail chains in Germany and Switzerland.
Our ambition is to become the No. 1 brand for healthy fats, supporting the lifestyles of a fast-growing segment of health- conscious consumers.
To achieve that, we need someone to make sure the world knows that we exist: Our Chief Marketing Officer.
As the Chief Marketing Officer, you will be responsible from A to Z for defining and implementing our marketing and growth strategy. You will be able to shape THE FAT COMPANY as the go-to brand for healthy fats. Initially, you will be able to showcase your hands-on experience in executing digital marketing and brand-building campaigns and also focus on building a strong marketing team in the mid-term.
You will work directly with the CEO/ Co-Founders and take full ownership of our brand, online presence, and customer acquisition programs. To be successful, you will already have experience building and running personalized marketing campaigns to drive consistent revenue growth.
If you have a passion for entrepreneurship, food, and health and are excited to build the next $100m food brand, we would love to talk to you.
Understand the market, competitors and customer needs to deliver excellent customer experiences that help us to grow our business
Define and drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote our startup as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels
Create and own the go-to-market strategy for our products. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption
Create meaningful and impactful content for our different audiences. Build inspirational content for our customer audience, providing essential knowledge on fats in a way that is both interesting and easy to understand
Run marketing campaigns across all free and paid channels; test new growth channels where appropriate; control marketing budget and allocate/invest funds wisely
Establish growth strategies and identify the most effective and efficient ways to grow our customer base
Deepen relationships with key partners. You will build relationships with key partners, aligning on mutual goals, and driving adoption through a variety of co-marketing efforts.
Be involved in all other aspects of The Fat Company and make important decisions regarding our future, e.g. lead fundraising activities and refine overall strategy together with the other Co-Founders
You are offering these qualifications
We are looking for a motivated personality with a hands-on mentality. In this position, you will shape our marketing strategy and will play a key role in the success of our company.
Demonstrable experience developing and executing go-to-market plans for an eCommerce platform/startup, including targeted paid advertising, online and offline events, and content marketing
You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work
You are a natural storyteller with outstanding written and oral communication skills
You have a growth-mindset and take ownership of growth-related metrics
You are excited to scale a company and work in a small ambitious team
You are passionate about inspiring others to live a healthy lifestyle
You know how to bootstrap your marketing strategy without the budget of a DAX company
Excellent written and verbal German and English skills
Why THE FAT COMPANY
We love what we do and we are all on a mission to improve people’s health. As our company grows, we want you to grow, contribute, and develop with it. We take pride in each individual contributing in their distinct way - it is not just about where you are, but also where you want to go in your career - we want to go there with you!
The opportunity to hold a co-founder position from the very beginning of a startup and drive its success
A wide and diversified field of tasks and the opportunity to take over responsibility from day one, working in a creative and highly-talented team
Make an impact in the exciting and ever-changing food industry
Get incentivized with an attractive equity stake in the company