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Digital Marketing Strategist

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Introduction :




Référence filiales : 156-MORGES
Nom du conseiller : Bancon Quitterie
Nom de la filiale : 9
Adresse :
19, Grand-Rue
Morges
1110

Description de l'entreprise :
Manpower
Secteur d'activité : Marketing & Trade
Digital Marketing Strategist

Introduction :




Référence filiales : 156-MORGES
Nom du conseiller : Bancon Quitterie
Nom de la filiale : 9
Adresse :
19, Grand-Rue
Morges
1110

Description de l'entreprise :
Manpower
Secteur d'activité : Marketing & Trade

Description:


Define, develop and guide the implementation and optimization of innovative digital marketing and communications projects within various business unitsDesign with the business stakeholders the optimized digital customer journeys, different types of campaign (e.g. lead generation, e-commerce promotion, awareness, education, etc.)Support the business to develop personas in the context of the digital experience, customer journey map touchpoints through analytics data, user interviews and workshopsWork with the analytics team to develop appropriate measurement to continuously optimize active digital programs to achieve key performance indicatorsAdvise and consult on the generation, refinement, and distribution of high impact digital content in an integrated, omni-channel approach across all customer touch pointsMap out how digital assets will be optimized for business resultsDevelop digital presence to increase business priorities such as * Generate sales leads through personalized e-mail and social media campaigns * Drive qualititative call to action on digital touchpoints to trigger online training * Increase e-commerce traffic and conversion Measure, analyze and improve the conversion of the journeys through analyticsTech-Savyy to take into consideration the internal capabilities (tools, content, data)Work with the digital delivery team to build the outcomes on digital touchpoints
Date d'entrée : 05-07-2020
Type de société : Entreprise privée
Reference : 149926-73-1
Date de publication : 2020-07-02 19:00:14
Profil recherché :
Bachelor's Degree in marketing, business, technology, and/or related field of studyMin. 5 to 10 years of digital marketing and communications experience; ideally at both an agency and client settingExperience in Analytics and (Google, Adobe...) to monitor the campaign performanceFluent in EnglishQuickly available for a 6 months temporary assignment

Pays : Suisse
Lieu de travail : TOLOCHENAZ
Code postal : 1131
Catégorie : Direction / Direction de projet;Management marque / produit;Marketing
  • Niveau d'études :
  • Expérience professionnelle :
  • Début du contrat : 05.07.2020
  • Durée du contrat : Not specified

  • Conclusion :
    Are you interested in this job? Please use our online form to apply. We look forward to receiving your application.

    Contact person

    Website http://www.manpower.ch

    Overall rating

    2,6

    Based on 16 reviews

    1,0 Career / Further education
    1,0 Salary / Social benefits
    1,0 Work-life balance
    1,0 Management

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