Define, develop and guide the implementation and optimization of innovative digital marketing and communications projects within various business unitsDesign with the business stakeholders the optimized digital customer journeys, different types of campaign (e.g. lead generation, e-commerce promotion, awareness, education, etc.)Support the business to develop personas in the context of the digital experience, customer journey map touchpoints through analytics data, user interviews and workshopsWork with the analytics team to develop appropriate measurement to continuously optimize active digital programs to achieve key performance indicatorsAdvise and consult on the generation, refinement, and distribution of high impact digital content in an integrated, omni-channel approach across all customer touch pointsMap out how digital assets will be optimized for business resultsDevelop digital presence to increase business priorities such as * Generate sales leads through personalized e-mail and social media campaigns * Drive qualititative call to action on digital touchpoints to trigger online training * Increase e-commerce traffic and conversion Measure, analyze and improve the conversion of the journeys through analyticsTech-Savyy to take into consideration the internal capabilities (tools, content, data)Work with the digital delivery team to build the outcomes on digital touchpoints Date d'entrée : 05-07-2020 Type de société : Entreprise privée Reference : 149926-73-1 Date de publication : 2020-07-02 19:00:14 Profil recherché : Bachelor's Degree in marketing, business, technology, and/or related field of studyMin. 5 to 10 years of digital marketing and communications experience; ideally at both an agency and client settingExperience in Analytics and (Google, Adobe...) to monitor the campaign performanceFluent in EnglishQuickly available for a 6 months temporary assignment
Pays : Suisse Lieu de travail : TOLOCHENAZ Code postal : 1131 Catégorie : Direction / Direction de projet;Management marque / produit;Marketing
Niveau d'études :
Expérience professionnelle :
Début du contrat : 05.07.2020
Durée du contrat : Not specified
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