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Conversion Analyst w|m|d (Zurich - Hybrid Work Model 80 - 100%)

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SMG Swiss Marketplace Group AG
Conversion Analyst w|m|d (Zurich - Hybrid Work Model 80 - 100%)

Company Description

Welcome to SMG Swiss Marketplace Group AG

We are a pioneering network of online marketplaces and a leading European digital company that simplifies people's lives with forward-looking products.

Become a part of our winning team at SMG.

We hire the best digital talents to meet the highest demands of our users and customers in Switzerland. In return, we offer you an attractive, innovative, friendly and fast-paced work environment where you can reach your full potential, achieve your goals, and your successes are celebrated.

Job Description

About The Position

  • Creation and maintenance of the different user conversion funnels on Google Analytics, for the brands within General Marketplaces
  • Analyze and proactively identify opportunities and issues for conversion optimization, make suggestions for potential A/B tests and work with Product Managers to implement solutions or new ideas
  • Compare funnel performance across brands to identify synergies and best practices
  • Define GA tracking together with our front-end engineers, including testing the implementation and maintaining an events track book
  • Carrying GA onboarding training for other employees of the company (specially PMs), to allow them to become self-sufficient and build their own, more specific, funnels.
  • Performing internal data quality audits and reviews on internal tools (product taxonomy, alerting systems)


About You
We already know you're talented, but here are some other requirements for the role:

  • Knowledge of A/B testing frameworks
  • 3+ years of experience working with Google Analytics: building funnels and reports on the analytical side, and tracking implementation on the tech side
  • Experience with the new GA4 and Firebase apps tracking
  • Experience with GA events tracking test tools such as XTag or GTM
  • Knowledge of Tableau and SQL would be a plus
  • Analytical and problem solving mindset, ability to dig into potential issues and propose solutions for optimization
  • Good communication skills, ability to explain complex concepts in a clear manner to other company employees with different backgrounds and technical knowledge
  • Proactive approach to learn and find solutions outside direct area of competence
  • Fluency in English both written and verbal, German is a plus

Additional Information

Benefits you'll love

  • Flexible working hours and a culture of trust
  • Remote working with the possibility to work in our offices with your peers when you choose
  • Regular hackathons: explore, collaborate, and ideate on the things you think matter
  • Team-building activities, budget to spend time and build chemistry and trust with your team in a non-work setting or set up off-site working days to kickstart a new challenge in the most optimal way
  • Great office facilities with opportunities for plenty of social interactions, after-work-apéros, and regular company-wide events
  • Free Gym Facilities (Flamatt office)

If you are looking for an environment where you can grow professionally, lead our efforts towards moving to microservices, balance work and life habits and have a pleasant and enthusiastic environment, look no further and apply now.

SMG Swiss Marketplace Group AG came together following the merger of Scout24 Switzerland and TX Markets in 2021. A union which included some of Switzerland’s most well-known leading marketplaces.

Our exciting portfolio currently spans four business areas and includes Real Estate (immoscout24.ch, homegate.ch, ImmoStreet.ch, home.ch, Acheter-Louer.ch), Automotive (autoscout24.ch, motoscout24.ch, CarForYou), General Marketplaces (anibis.ch, tutti.ch, Ricardo.ch) and Finance and Insurance (financescout24.ch).


SMG Swiss Marketplace Group AG
Herr Human Resources

Website https://www.swissmarketplace.group/