Senior Digital Marketing Manager

LzLabs is an innovative enterprise software company that revolutionises how companies modernise their systems. We are focused on mainframe modernisation and have ground-breaking technologies enabling enterprise businesses to modernise their critical business infrastructure. As we expand our market presence, we seeka dynamic and experienced Senior Digital Marketing Manager to join our team and drive our digital marketing efforts to new heights.?

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?Your role

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As a Senior Digital Marketing Manager at LzLabs, you will be pivotal in developing and managing strategies and campaigns to identify and nurture prospects, resulting in qualified leads. Leveraging your expertise in enterprise B2B marketing, small company dynamics, and brand building, you will collaborate with cross-functional teams to achieve our business objectives and establish LzLabs as a leader in the industry.?

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?Your core responsibilities 

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?As a Senior Digital Marketing Manager your key responsibilities include the following:

• Digital Strategy Development: design a compelling value proposition and implement innovative digital marketing strategies aligned with high-value mission-critical enterprise software. Make optimal use of internal technical champions and external influencers to be successful with complex sales cycles, and a senior target audience.
• Content Creation and Management: create compelling and relevant content across various digital platforms, including website, blog, social media, email campaigns, and more, to engage target audiences and drive brand awareness.
• SEO and SEM Optimization: Optimize website content and manage pay-per-click campaigns to improve search engine rankings, increase organic traffic, and generate quality leads.?
• Social Media Management: Develop and execute paid and organic social media campaigns to amplify brand messaging, foster community engagement, and drive lead generation efforts.
• Email Marketing: Plan, execute, and analyse email marketing campaigns to nurture leads, promote product/service offerings, and support customer retention initiatives.
• Analytics and Reporting: Utilize analytics tools to track key performance metrics, evaluate campaign effectiveness, and provide actionable insights for continuous optimization and improvement.
• Collaboration and Cross-Functional Support: Collaborate with internal teams, including Sales, Product Development, and Management, to ensure alignment of marketing initiatives with overall business goals and objectives.
• Market Research and Competitive Analysis: Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and inform marketing strategies and tactics.

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Your experience and qualifications

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The following technical skills are key for this position:

• Proven experience (5 years) in digital marketing roles in small, modestly staffed high-tech companies, including experience in creating product value proposition
• Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing to drive enterprise B2B lead generation
• Strong analytical skills,  making optimal use of internal technical champions and external influencers to be successful in long sales cycles and risky projects
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and platforms, such as Google Analytics, HubSpot, Linkedin Ads Manager, Wordpress, Semrush or Screaming Frog, etc
• Team player with the ability to thrive in a fast-paced, small team in a dynamic environment and manage multiple projects simultaneously
• Ideally, a Bachelor's degree in Marketing, Communications, or a related field, Master's degree is a plus
  

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?Our offer 

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At LzLabs, we are committed to fostering a culture of innovation, collaboration, and professional growth. As a member of our team, you will have the opportunity to make a meaningful impact, drive strategic initiatives, and contribute to our company's and our customers' success. We offer competitive compensation packages, comprehensive benefits, and a supportive work environment where your ideas and contributions are valued and recognised.

If you are passionate about digital marketing, thrive in a dynamic and challenging environment, and are eager to be part of a diverse, forward-thinking team dedicated to this mission, we would love to hear from you. Please apply now to join us on our journey to redefine mainframe modernisation in the digital age!?

31/05/2024

UK/Switzerland

Marketing

Senior Digital Marketing Manager

UK / Switzerland