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Brand Manager Communication & Digital

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Brand Manager Communication & Digital
We are the company that brings a smile to children's faces. To children big and small all around the world. And we are doing that already 6 billion times a year. But we are not just making a drink, we are also committed to play our part in creating a healthier and greener world. We are the best employer for thirsty people, that enjoy plenty of challenges and take responsibility in a growing company.
The Global Marketing Team in Baar (Zurich/Zug)/ Switzerland is looking for a new Brand Manager Communications (m/f/x).

We are a diverse, international and highly motivated team, driving the Capri-Sun brand forward to bring our vision "to become the most sustainable and all natural kids drink in the world, available everywhere" alive!

If you are a hands-on & strategic, agency experienced, digital native (who still watches TV), and a communications lover with sparkling team spirit, we would like to meet you!
Brand Manager Communication & Digital
Your Tasks
Global communications strategy development & execution in alignment with Global Brand Director for Capri-Sun brand

Lead of Global communications and production agencies in development of all global communication assets and guidance for local adaptations (TV; Digital; OOH; POS)

Media strategy in alignment with Global Brand Director and Media agencies

Manage Digital initiatives: from social media & SEO & e-commerce strategy to local/partner support (including media strategy/markets, assets development, tracking and workshop development with partners)

Brand manual & Capri-Sun CI development/adaptation and implementation- ensure message consistency and design across markets

Leadership of Digital Brand Hub

Global Annual Brand Planning Communications & Media part as well as local guidance & priority setting alignment

Yearly Global on -pack promotion

Responsibility for theme finding, design development, communication assets, merchandising items

Global A&P in alignment with other Brand Managers

Support of Local markets: key contact person for all communication matters

PR initiatives for global/local requests
Your Profile
>5 years communication experience, preferred in communication agencies (advertising), university degree in business administration or communication

International experience

Fluent in English, German and preferred a 3rd language

Strong Project manager

Strategic mind with hands on and stress resistant character, capable of handling various requests same time

Strong Team player with a positive mind-set and can and will do attitude

Knowledge and usage of all social media channels and tools, Microsoft Office, market research analysis

High interest in trends, new media, social trends and kids and teen target groups

Willingness to travel up to 20%
What you can expect
Working for the biggest kids drink brand worldwide, being available in 120 markets

A fast paced and growing company, with an excellent leadership team and high growth ambitions

Flat hierarchies and lots of opportunity to take leadership

A young, diverse, international marketing team with a strong team spirit and supportive mind-set

Lots to do and lots to learn with lots of demands and more smiles!
Capri Sun AG

Lindenstrasse 2

CH-6340 Baar


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