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Digital Creative Excellence Manager

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Digital Creative Excellence Manager

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change

Digital Creative Excellence Manager

Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of healthcare and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time.

We believe that a growing and aging world population needs better and more sustainable solutions for health and nutrition. Data and digital technologies offer tremendous opportunities to better fulfill our purpose of empowering the transformation of everyday health.

We are transforming our business to deliver on this purpose. We're Advancing Digital.

We are looking for a passionate digital marketer who will contribute to our Global Digital Creative and Content priorities by translating the strategy into actionable plans and executing them. In this role you will be driving the digital creative and content excellence as per our vision to transform to a data-driven marketing organization.

Would you like to join us on our journey of empowering the transformation of everyday health through advancing digital?

YOUR TASKS AND RESPONSIBILITIES

  • Develop Global Digital Creative & Content principles and ensure scalability and lead adoption across categories and countries.
  • Establish Digital Creative and Content Measurement roadmap and foster A/B testing approach
  • Develop and track relevant Creative best practices and KPIs to monitor on the global level (across Online video, Search, Social, Display ...)
  • Develop creative and content tracking platform and dashboards with IT stakeholders.
  • Partner with internal and external stakeholders for Content & Media Lighthouse pilots by being a trusted advisor and help remove barriers.
  • Partner with cross functional teams (from Global Categories, CoEs and regions / countries) to accelerate Digital creative best practice adoption and help to become a Digital first marketing organization.
  • Identify and scale best-in-class content production models across regions/countries
  • Collaborate with Marketing CoE team to build Digital creative and content capability across the organization.
  • Build relationship and collaboration with Bayer Consumer Health (BCH) Global media and creative agencies, content partners and tech partners (ex. Google)
  • Stay up-to-date with digital technology development and foster test & learn approach to explore new digital opportunities for BCH brands

WHO YOU ARE

  • 7+ years of digital & performance marketing experience
  • BSc degree in Marketing, Digital technologies or relevant field
  • Knowledge of FMCG industry & digital creative and content ecosystem & digital marketing channels
  • Experience working in Digital Marketing at key B2C company, Media Agency, Digital Creative Agency or Major Tech players (Google / Facebook)
  • Experience partnering with cross functional teams
  • Experience influencing & building trusted relationship at C-level
  • Strong knowledge of digital advertising tech
    nology and data / performance assessment
  • Experience in designing and implementing successful digital marketing campaigns
  • Solid knowledge of online marketing tools and best practices
  • Experience in a regional / global role
  • Experience in new business model setup and activation
  • Demonstrate solid knowledge and experience in brand, content and channel strategy
  • Experience in prioritizing and effectively managing multiple projects simultaneously
  • Excellent analytical and project management skills

We are looking forward to receiving your application by 31st October. Thank you!

#LI-MG1

Location:

Division:

Consumer Health

Reference Code:

211281

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