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Head of Go-To-Market DACH, Sales & Marketing Portfolio

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Bisnode D&B Schweiz AG

Why We Work at Dun & Bradstreet

As you know, we are at a transformational moment in our company journey. Each day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growth. Our purpose is to help customers improve business performance, and we’re wildly passionate and committed to this purpose. So, as we continue to transform and grow, make sure to explore the many career opportunities available so that you keep growing too!

Head of Go-To-Market DACH, Sales & Marketing Portfolio

Job Description

You will be responsible for driving success of Dun and Bradstreet’s Go To Market within our Sales and Marketing portfolio. This will include defining the future strategic direction for this large business unit, developing the roadmap direction and requirements in collaboration with corporate product team, and leading cross functional go to market teams made up from sales, marketing, data, and product development to achieve financial and product launch objectives.

At Dun and Bradstreet (Bisnode) we are rapidly accelerating the delivery of new innovation and products to market, and as a growing company we need experienced, proactive, and ambitious leaders to drive our go to market efforts in line with our company strategy.

As the DACH head of this portfolio you will need to rapidly gain a deep understanding of multiple products, propositions, and client needs. This senior role must be equally able to define future strategy, operate as an external spokesperson, and play a hands on role to drive results and understand the business in detail. Cross functional team leadership and a superb ability to build and maintain relationships is a must for success and something you need to be able to demonstrate experience of. Please note this is not a Sales or Marketing position, but the interface between Product Management and the commercial teams/markets.


  • Define and execute the Go To Market program, operating as ‘hands on’ chair-person with overall accountability for successful launch and results associated with our products, from new launches to improvements on existing
  • Accountable for Go To market responsibility of portfolio, including end-to-end leadership of cross functional teams, covering market need identification, development and validation of USPs and proposition, sales enablement, launch, and ongoing success of financial objectives at product level
  • Own success of Dun & Bradstreet’s strategy and investment in this growth portfolio:
    • Sales and Marketing solutions which includes proposition and product areas – Sales Acceleration (D&B Hoovers), Digital Marketing, and Data Management
    • Work with product development team to ensure on time / quality delivery of product roadmap
    • Be the custodian and spokesperson of our company vision and roadmap for this portfolio, own external PR opportunities, thought leadership panel, and event opportunities
    • Develop and maintain management KPIs and metrics to determine performance of the portfolio and go to market activity
    • Proactively manage and communicate portfolio risks and mitigation plans with leadership
    • Evaluate and recommend potential partners and be integral to relationship-building to advance product and proposition capabilities


  • Experience managing Go To Market & launching new B2B products in DACH
  • 5+ years B2B experience in Data, Technology, or Financial Services industry, most likely with Product Management, Product Marketing, General Management, or Commercial Leadership responsibility at ‘Head of department’ level
  • Will have worked extensively on developing high quality proposition work to ensure clear understanding and articulation of product value and differentiation. Likely will have significant experience working with sales, marketing, and sales enablement teams
  • Extensive experience in one or more specialist areas; Digital Marketing, Data Management, CRM, Marketing automation, CDP
  • Demonstrated ability to operate at executive level both with clients, and internal executives to secure buy in and ongoing success for your goals
  • Bachelor’s degree in business, marketing, technology or related field. MBA strongly preferred
  • Ability to lead large, complex, and rapidly changing business initiatives, indirectly lead team members, learn new areas quickly, take ownership of issues/projects, develop recommendations, develop and execute on strategies
  • Proven track-record identifying market needs, and defining and launching innovative products in a corporate environment
  • Passionate to be successful and growth within their career
  • Outstanding interpersonal skills, presentation skills, strong work ethic, and self-motivated
  • Fluent German and English language skills

Your perspectives

Dun & Bradstreet (Bisnode) offers a thorough introduction into the company and your field of responsibility. You will work in an international environment and will benefit from room for creativity and development opportunities as well as modern working conditions (5 weeks+ holidays, excellent social insurance benefits, inhouse restaurant, homeoffice opportunities, free parking or contribution to public transport etc.).

If you are interested in applying for employment with Dun & Bradstreet (Bisnode) please upload your CV and documents.


Bisnode D&B Schweiz AG
Frau Marlies Tognella-Abbrederis
Director Human Resources
Grossmattstr. 9
8902 Urdorf
044 735 62 52
XING: https://www.xing.com/profile/Marlies_TognellaAbbrederis

Site web https://www.bisnode.ch

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