Product Marketing Manager, Genesis Perioperative
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare’s hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere—we strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture—our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real-world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let’s advance the world of minimally invasive care.
Primary Function of Position:
The Genesis Perioperative Product Manager will work in the planning, development and integration of new Genesis and customer focused programs, products, and innovations within the Genesis Program. This position will work closely with internal and external stakeholders to evaluate customer needs, market trends and the competitive landscape, to help design and implement program offerings that drive maximal value to our hospital care teams. This role requires a unique blend of business and operational acumen to work within cross functional teams to incorporate Genesis program principles across Intuitive products and services.
Roles and Responsibilities:
- Collaborate on and/or lead the development of customer resources that improve care team engagement available through the Genesis program.
- Build strong relationships with the commercial sales and marketing teams ensure articulation of Genesis key messaging, value propositions and amplify the value of the Genesis program.
- Deliver valuable programs that improve the care team customer experience with Intuitive products including the design, development, publication, and delivery of program solutions and manage these products in all stages of the product lifecycle in collaboration with customers and internal colleagues.
- Develop and deliver education and change management required to drive adoption of new Genesis initiatives within Genesis and commercial teams.
- Engage with management and executive level customers through a variety of channels to capture “voice of customer” feedback to inform new program and product development.
- Support marketing, professional society, and congress events. Partner with key stakeholders in sales and marketing teams to define objectives and manage planning and execution of the marketing events.
- Expand the reach of Genesis program principles by focusing on scalability strategies within IDN, and multi-system fleet customers.
- Partner with teammates and stakeholders to develop roadmaps, prioritize business objectives.
- Research new and emerging technologies in healthcare management & operational process improvement identifying potential applications to meet business needs.
Required Knowledge, Skills, and Experience:
- Bachelor’s degree required, Masters’ degree in healthcare and business-related studies preferred.
- 5+ years’ experience in healthcare or customer facing medical device role.
- Proven expertise in managing change initiatives, or other healthcare process improvement consulting.
- Support care team related market research, surveys, and focus group meetings
- Experience in using business data, customer feedback and market analysis to develop product requirements that meet the needs of complex healthcare organizations.
- Cross functional collaboration with the proven ability to collaborate and communicate with colleagues and customers in business and healthcare roles.
- Demonstrated experience managing customer facing projects with multiple stakeholders.
- Experience in using clinical and/or business literature to evaluate practices; use of evidence-based principles to determine best course of action.
- Excellent written and verbal communication skills with a proven ability to present information in a clear and concise manner to various healthcare, technical, business stakeholder, and leadership audiences.
- Ability to independently operate and lead through ambiguity in a fast-paced environment.
- Ability to travel up to 75% with the potential of international.
#LI-Hybrid
Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
Shift: Day
Travel: 75% of the time
