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Digital Advertising Manager

EF Education AG

 
Zurich

DigitalAdvertisingManagerat EF Education First 

 

We are looking for a highly motivatedDigital Advertising Manager, who can combine strategic thinking and hands-on operational execution, to join theDigitalMarketing team at EF Education First.Workingclosely with the Digital Marketing Director, you will be responsible for managing our online lead generation channelsina set of key markets. You will build and launch digital advertising campaigns, trackperformances,and helpto definethe digital acquisition strategytoensure wegenerate business growthfor the most efficient spend. 

 

Your Responsibilities 

  • Work closely withouradmissions teamsworldwide, to identify and implement the best strategies in each market.  
  • Develop, execute,analyze,and optimize search engine marketing and social media campaigns. 
  • Collaborate on the improvement and optimization of the UX across the entire customer acquisition journey.  
  • Test, track,and implement customer acquisition best practices. 
  • Generate and test ideasquickly, andmeasure the results qualitatively and quantitatively. 
  • Stay up to date with customer acquisition best practices, with a persistent eye on new channels and competitor techniques. 

Your profile 

 

  • BA or BS degree in marketing or a related field. 
  • Expertise with digital marketing, SEM/SMM campaign management, digitalanalytics(GoogleAnalytics, Google Optimize. 
  • Expertisemanaging budgets and external partners for advertising, acquisition, development,and content. 
  • Experience in conversion-rate optimization is a plus. 
  • You know how to get, read, interpret,and act upon quantitative and qualitative data. 
  • You have a very strong logical and deductive reasoning. 
  • You have outstanding attention to detail. 
  • You are eager to get toresultsand with an agile mindset to push forward. 
  • Open-minded with a strong can-do attitude and entrepreneurial spirit. 
  • You are a team player who understands the importance of teamwork, collaboration,and open communication across a global organization. 

 

Requirements 

  • Fluent in English (written and spoken) - other languages are a plus. 
  • Be eligible for a Swiss work permit. 

 

 

 

EFis an equal opportunities employer. Weoffera wide range of benefits ready for our team members to enjoy during weekends, after work and with friends & family, including: 

  • Discounted passes to local destinations and touristhot-spotssuch as mt.TitlisorKunsthausZurich. 
  • Free membership for our newly builtgym, orget involved with our variety of sports teams. 
  • Seasonal and monthly office events including holiday parties, ski trips and happy hours. 
  • Discounts on a wide range of local restaurants, shops, hotel stays and EF products. 

Whilst working in our newly built state-of-the-art office in the heart of Zurich, you’ll constantly be able to enjoyall ofthe above deals and many more that EF have to offer. For more information about us visit our Instagram page here.