Product Marketing Manager
Thomson Reuters is looking for a talented and driven Product Marketing Manager to join our dynamic team. In this critical role, you will be responsible for developing and executing comprehensive marketing strategies that effectively communicate the value of our products to target audiences. You will work closely with product development, sales, and marketing teams to ensure alignment and drive product adoption and growth. Product suite include those within our Corporate Tax and Legal (including AI) space.
Based in Sydney, your creativity, strategic thinking, and deep understanding of market trends will be essential in positioning our products competitively and driving business success. If you have a passion for marketing and a track record of launching successful products, we would love to hear from you.
About the Role
In this opportunity as Product Marketing Manager, you will:
Develop and implement comprehensive go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing Proposition and other go to market enablement functions
Create product positioning and messaging that differentiates products in the market.
Develop sales enablement materials, including product collateral, presentations, and competitive analysis
Conduct market research to understand customer needs, market trends, and competitive landscape
Use insights to inform product development, pricing, marketing strategies and campaigns to drive product awareness, demand generation, and customer engagement
Monitor and analyze campaign performance to optimize results and achieve KPIs
Create and deliver content for marketing channels, through leadership and events
Provide ongoing support to the sales team with training, tools, and resources
Gather feedback from the sales team to continuously improve product positioning and inform marketing efforts
Build and maintain strong relationships with key customers and industry influencers
About You
You’re a fit for the role of Product Marketing Manager if your background includes:
Minimum of 8 years of experience in product marketing, marketing or sales preferably in the technology or information industry.
A bachelor’s degree in marketing, business, or a field related to the target market.
Exposure to the professional services sector preferred.
Proven experience in developing and executing go-to-market strategies.
Strong understanding of market research and competitive analysis.
Excellent written and verbal communication skills including the ability to create compelling product messaging.
Strong project and matrix management capabilities.
Create thinker with a passion for innovation and continuous improvement
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on https://thomsonreuters.com.
