Senior Manager, Digital Marketing (f/d/m)
Today, Lonza is a global leader in life sciences operating across three continents. While Lonza works in science, there’s no magic formula to how they do it. Their greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, they let their people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work Lonza wants to be part of.
As a Senior Digital Marketing Manager, you will be responsible for the end-to-end digital marketing strategy for one of Lonza’s CDMO Divisions. Your responsibilities include co-creating and translating marketing strategies into effective digital campaigns, managing integrated digital messaging, controlling budget, and driving brand awareness. The role is also responsible for developing and evolving the social media and digital advertising channels across all of Lonza’s CDMO Divisions, continuously improving practices to adapt to market changes.
Key responsibilities:
- Co-develop, implement, manage, and measure a communications strategy across all digital channels within one of Lonza’s CDMO Divisions. This includes driving awareness, engagement, lead creation, and development/nurturing. Develop and execute short- and long-term digital campaigns aligned with Division marketing plans, track spending, measure effectiveness, and provide recommendations for future planning. Collaborate with Division marketing teams and sales to promote integrated offerings.
- Target potential customers through segmentation and personalization tactics. Choose suitable digital strategies and channels to support the marketing plan for one of Lonza’s CDMO division’s, including website inquiries, on-demand webinars, inbound inquiries, dedicated email channels, and other relevant digital channels. Develop and execute nurturing strategies with relevant content. Collaborate on digital communications activities with strategic marketing and sales, measure impact, and provide recommendations for adjustments
- Lead cross-CDMO division social media and digital advertising strategies aligned with awareness building and customer acquisition goals. Evolve organic content guidelines, optimize paid social strategy, and measure effectiveness of targeted full-spectrum digital advertising. Collaborate with stakeholders to manage content and drive continuous process improvement using analytics and adaptive strategies.
- Collaborate closely with the reporting and analytics function to optimize digital initiatives and tactics. Track and measure the effectiveness of social programs and digital advertising and refine approach based on data and stakeholder consultation. Provide ongoing reports on impact and funnel metrics, manage dashboard inputs, and propose ROI-improving recommendations. Guide A/B creative tests for digital assets in collaboration with marketing teams within the Division..
- Analyze Lonza’s social media and digital advertising strategies, identifying trends, technical advancements, and methodical improvements. Propose forward-thinking solutions to enhance our digital presence, collaborating with the digital marketing team and ensuring alignment with corporate communications and product division strategies.
Key requirements:
- BA Marketing, digital communications or similar business diploma
- In-depth knowledge and experience of digital marketing techniques: social media marketing, SEO, PPC campaigns, mobile etc. as well as SEM, Google Analytics (Tag manager, Search Console etc.), marketing automation and CRM software
- Several years’ experience in a digital marketing role in a b2b business, developing and executing multi-channel campaigns with a strong focus on digital marketing techniques and strategy
- Several years’ experience of implementing, managing and optimizing social media and digital advertising strategies and platforms
- Demonstrated success in a multi-channel campaign management role and experienced in developing and executing digital communications strategies for a business
- Experience working with marketing analytics, reporting best practices, 3rd party technologies, agencies and requirements gathering
- A strong understanding of how a CMS system works and the interaction with marketing platforms
- Intermediate HTML and CSS knowledge for building emails
- Strong understanding of how online customer journeys interact with the sales process and an understanding of how leads and opportunities are optimally tracked and measured through a sales pipeline
- Strong project management skills and the ability to prioritize and meet deadlines when working on multiple projects under pressure
- Pharma/life sciences industry experience or a related area a plus
Every day, Lonza’s products and services have a positive impact on millions of people. For Lonza, this is not only a great privilege, but also a great responsibility. How they achieve their business results is just as important as the achievements themselves. At Lonza, they respect and protect their people and their environment. Any success Lonza achieves is no success at all if not achieved ethically.
People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, Lonza offers the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.
