Senior Manager Integrated Marketing
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
As a core member of the Data & Devices Marketing team, the Manager, Senior Integrated Marketing is responsible defining, managing, and executing an integrated marketing plan to deliver the scalable growth in new markets such as IoT and support the momentum in core markets of Data Center and 5G.
This position reports to the Global Director of Marketing, D&D and a critical partner with IoT sales and PM team.
The ideal candidate will be commercially savvy with a strong will to win. Success will be measured by a well-developed lead pipeline and the delivery of consistent multi-year revenue growth. The person is responsible for driving successful integrated campaigns, developing compelling content and having a keen eye for marketing excellence. This individual must be skilled in global cross-functional environment with a growth mindset.
Responsibilities
Integrated Campaign to Drive Demand in New Markets
• Design, execute and report on multichannel integrated campaigns that increase brand awareness, drive demand, enable sales, and provide customer insights with strong focus in delivering business growth in IoT.
• Use data and analytics to report out on effectiveness of integrated campaign and champion the review process to forecast, track and analyze against targets with focus on continuous learning and improvement.
• Oversee development and management of the lead funnel to produce desired outcomes and deliver on KPIs. Collaborate with regional sales team within BU and solution center to continuously improve leads conversion.
• Develop messaging and positioning that clearly and compellingly tells the BU/company story, our solution & value propositions.
• Guide the global team to develop and execute marketing assets that are relevant and attractive to targeted markets.
• Collaborate with ecosystem partners including channel players, module partners and design house to conduct joint marketing activities
Branding
• Guide the strategic development, implementation, and evolution of TE D&D’s branding position in core and emerging markets to increase visibility, awareness, engagement, conversion and loyalty.
• Act as the primary visionary and liaison for brand strategy, overseeing the brand experience and building from acquired entity individual branding to a cohesive TE Connectivity brand along a
multi-year roadmap.
ABM
• Be the ABM SME for TE and D&D.
• Head ABM campaigns to generate growth.
• Collaborate with digital marketing, sales, and PM as a SME to drive cross functional dialogue and informed sales and marketing actions.
Event Marketing
• Plan and execute company events including trade shows, exhibitions, customer events and internal company events.
Internal Communications
• Develop and execute D&D internal communication plan
What your background should look like:
• Bachelor’s degree required in Marketing or related field, MBA strongly preferred
• At least 7 years’ experience in B-B marketing preferably in IoT industry, global experience preferred
• Strong business acumen with experience and understanding of analytics that drive market strategy and campaign effectiveness
• Experience with the full marketing mix across paid, owned, and earned channels
• Experience with CRM and ABM platforms
• Experience leveraging customer feedback for strategic decision-making and enhanced customer experience
• BD or sales experience an advantage
• Proficient in Sales and Marketing automation systems (Eloqua, Salesforce.com, Tableau), and proficient in MS Office. Google Ads certification a plus.
• Exceptional written, verbal and presentation abilities.
• A convincing communicator with compelling perspectives and knowledge of marketing trends and innovations.
• Excellent interpersonal, organizational and leadership skills
• Strong project management skills
Competencies
SET : Strategy, Execution, Talent (for managers)
Values: Integrity, Accountability, Teamwork, Innovation
ABOUT TE CONNECTIVITY
TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With more than 85,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.
COMPENSATION
• Competitive base salary commensurate with experience: $145,600-$218,400 (subject to change dependent on physical location)
• Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
• Total Compensation = Base Salary + Incentive(s) + Benefits
BENEFITS
• A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.
EOE, Including Disability/Vets
