Digital Marketing Specialist Interhome (m/w/d)
Digital Marketing Specialist Interhome (m/w/d)
We are seeking a dynamic and experienced individual to join our team, focusing on planning and executing Google Display Network campaigns. This role involves creating, optimizing and analyzing ads to drive brand awareness and conversions. You will also develop and implement strategies, including content creation, audience segmentation and performance tracking and much more.
What impact do you have?
- Plan and execute ad campaigns using Google Display Network and/or Criteo
- Develop and implement email campaigns for partners
- Manage marketing automation platforms and CRM systems
- Optimize workflows to align with customer journeys
- Ensure data accuracy and segmentation for targeted campaigns
- Implement lead scoring models for funnel efficiency
- Collaborate with IT for system integration
- Guide technical aspects of campaign execution
- Monitor and analyze campaign performance
- Conduct A/B tests for optimization
- Provide reports on campaign success and ROI
What do you offer?
- Education: Completed degree (university / university of applied science / higher technical college)
- Experience: Minimum 3 years' experience in marketing operations
- Experience with Google Display Network or Criteo
- Proficiency in marketing automation and CRM systems
- Strong analytical and project management skills
- English (B2)
- German (B1)
Contact
Ms. Jenny Leuzinger
Head of Recruiting
Write an email
+41432118730
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