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Starbucks Brand Activation Trainee

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Starbucks Brand Activation Trainee

Position Snapshot

 

Nestlé Suisse, La Tour-de-Peilz, Switzerland
Internship from April 1st, 2020 until December 31st, 2020
Bachelor degree in Business Administration or Marketing with a first experience in Marketing or sales within FMCG

 

Following the creation of global coffee alliance between NESTLE and STARBUCKS companies in August 2018, NESTLE has globally launched a new range of coffee products under the Starbucks brand to be widely available in grocery stores and major online platforms. Coffee consumers around the world can then enjoy their favorite Starbucks coffee at home. We are searching for STARBUCKS Brand Activation Trainee who will join our team to grow the new Starbucks portfolio in Switzerland.

Position Summary

 

In this role, you will develop and execute strong brand activation plan for Starbucks in order to deliver business objectives. You will also provide insights to design Starbucks promotional strategy and guidelines, manage pre and post analysis of promotional activities, set objectives and volume forecast for promotions together with KAMs.

A day in a life of a Starbucks Brand Activation Trainee:

 

  • Work hand in hand with Starbucks Brand Manager on execution of brand communication plan with key focus on in-store and digital.
  • Contribute to the business planning process by identifying the key distribution opportunities for the new Starbucks product range, define priority channels, trade and brand activation plans
  • Propose and lead in-store execution for Starbucks, identify and develop relevant POS material and coordinate overall interactions with KAMs and Field sales force
  • Provide insights to design Starbucks promotional strategy and guidelines, manage pre- and post- analysis of promotional activities, set objectives and volume forecast together with KAMs, active follow-up on promotional plan execution
  • Develop shopper insight for Starbucks, understands in-store environment, initiate shopper studies.
  • Support KAMs in customer engagement by creating fact-based selling stories
  • Responsible for a trade marketing budget
What will make you successful

 

  • Bachelor degree in Business Administration or Marketing
  • First experience in Marketing or sales within FMCG
  • Understanding of coffee/beverages business is a plus
  • Excellent command of Excel
  • Knowledge of AC Nielsen is a plus
  • Strong leadership and ability to work with cross-functional teams
  • Fluent in English and German, French is a plus

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Address

Avenue Nestlé 55 1800 Vevey

Overall rating

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Based on 1 reviews

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