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Strategic Marketing Communications Director

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Strategic Marketing Communications Director

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change


Strategic Marketing Communications Director


Your main tasks and responsibilities:


As part of the Consumer Health (CH) Global Communications team, this role will be part of the Strategic Marketing Organization with responsibility for:


  • Serving as the lead on developing a comprehensive functional communications strategy (internal and external) that enables the overall Consumer Health business and reputation goals, as well as the development of Strategic Marketing
  • Providing strategic communication counsel and support to the Chief Marketing & Digital Officer and the Strategic Marketing Leadership Team
  • In line with Consumer Health strategic direction, driving communications that are customer-minded and centered on driving value for our customers and consumers


Main tasks are:

  • Define, develop and execute an impactful external communications strategy for Strategic Marketing to support business and reputation efforts.
  • Drive cultural initiatives and change management, and overall engagement efforts in the function.
  • Provide issues support and expertise for topics specific to Strategic Marketing and CH brands
  • Partners with Strategic Marketing to identify opportunities for global campaigns/stories/content on Bayer CH and Corporate owned channels (internal and external)
  • Supports the development of multi-layered thought leadership program to build the reputation of Bayer CH as leaders in self-care
  • Represent Strategic Marketing involvement in the activation of the overarching CH narrative
  • Co-ordinate media training for senior Strategic Marketing spokespeople
  • Establishing strong relationships with the cross-functional teams of other Bayer divisions and the corporate communications team in Leverkusen and enhancing understanding and credibility of the CH business and ensuring excellence in functional communications
  • Provide leadership and enablement of culture that supports: customer centricity and global cohesiveness; speed of decision-making and empowerment; proactive approach to advocacy and communications; and attracting, developing and retaining best-in-class talent
  • Work across organizational boundaries and with key stakeholders outside the company deliver impactful and creative communication plans with input across multiple markets - with multiple languages


Who you are:


  • Min. 10 years' experience in communications
  • Expertise in translating business goals into impactful communication strategies
  • Strong business acumen to be able to support Strategic Marketing. Healthcare or FMCG industry experience is an asset
  • Strong focus on and proven experience with digital strategies and channels which deliver business outcomes
  • Ability to inspire trust and effectively influence stakeholders at a strategic level, advising senior management
  • High level of credibility, and strong interpersonal skills, in order to champion the role of modern communication with senior stakeholders
  • Strong team approach with a collaborative manner
  • Ability to thrive in a dynamic, fast moving environment with fluctuating and changing demands; dealing with ambiguity
  • Ability to produce and finalize high quality work on an ongoing basis; tight regular deadlines
  • Able to work in a high pressured environment with short deadlines and dynamic pace
  • Tenacious and persistent with high personal accountability
  • Results driven and solutions oriented, with proven program management skills and focused on delivery to deadlines
  • Brand PR experience helpful
  • Fluency in English





Corporate Functions


Reference Code:


Zrich, CH-ZH / Basel / Zürich

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