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  • Marketing Manager

    TRB CHEMEDICA INTERNATIONAL SA, Genève

    • 100%
    • Specialist responsibility

    17.09.2019

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Marketing Manager

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A pharmaceutical laboratory working on the pharmacy and biotechnology areas reinforces its team and is hiring its

Marketing Manager

A pharmaceutical laboratory working on the pharmacy and biotechnology areas reinforces its team and is hiring its


TRB Chemedica, an international Swiss pharmaceutical company, settled in more than 60 countries, is a major player since 39 years in the production and distribution of innovative therapies of ophthalmologic, rheumatologic and neurologic disease’s treatment. Human-size company, TRB Chemedica is developing a corporate culture where autonomy, trust and innovation are a real force for professional growth. Work organization based on project management allows talent development through transversals skills, favoring therefore versatility and internal promotion.

Geneva’s head office pilots the whole marketing, commercials and logistics activities. The scientific sector is also taking care of the integrality of the development and the launching of our new products.

This site meets the highest requirements and support, among other things, the product’s marketing that are GMP and ISO 13485 certified.

 

Job purpose:

The role is to develop and drive the global brand strategy for the TRB Chemedica portfolio; to support significant long-term brand growth and contribution of our strategic brands (Ostenil, Vismed and Artrodar).

 

Reporting to:

Sales, Marketing and Licensing Director

 

Your responsibilities:

 

  • To develop the profile, presentation and maximize the life cycle of our strategic brands - to enable the Country Managers and Commercial Managers to maximize Sales in their countries or regions; focusing on increasing profits and value of the strategic brand business to TRB Chemedica.
  • Develop and drive global strategy - disseminating and implementing global strategic and operational plans with affiliate markets and partners worldwide.
  • Define marketing plan and portfolio strategy to ensure the sale and profitability of product indications, analyzing business developments and monitoring market and customer trends.
  • Provide marketing support, including marketing materials and adapted communication, development and KOL support to existing and new international partners.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies in line with marketing plans.
  • Work alongside Country Managers and Medical to support the development of technical training and understanding of global partners.
  • To help support existing and identify new partners by liaising with Commercial and County Managers as well as supporting other recruitment activity such as working at international trade shows.
  • To organise and manage regular Partner Conferences for TRB Chemedicas’ strategic brands.
  • Take ownership of product launches and create the right angle of attack locally to build integrated and engaging consumer brand experiences on the markets.
  • To be the Brand Guardian for all strategic brands – ownership of brand positioning, guidelines and communication; responsibility for maintaining the integrity of all entrusted brands globally; ensuring that all international materials follow agreed brand guidelines.
  • To foster and maintain strong relationships with creative agencies on a global basis, ensuring best value for money for TRB Chemedica.
  • Lead, plan, implement and control the global marketing budget of the strategic brand business.
  • To look proactively for ways to develop the strategic brand business above and beyond the current portfolio - including M&A, partnerships and other business relationships.
  • To own the strategic NPD strategy including product improvement, quality, range extension.
  • Responsibility for clinical & market research where of global value in close cooperation with medical.
  • Develop ongoing liaison with KOLs, patient support groups and other healthcare organizations to ensure that significant developments in the field are identified and monitored.
  • To work alongside the Medical Team to develop an International Scientific Advisory Board; to help identify, recruit and work with an international group of KOLs and brand advocates.
  • To drive for efficiencies within the strategic business and proactively look to embrace new technologies and methods of marketing.
  • Build brand awareness and corporate identity and develop the marketing strategy for the company.
  • Manage all marketing for the company and activities within the marketing department.
  • Organize company conferences, congresses and major events.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Manage and develop your team of 3 people.

 

Education and experiences:

 

The company is seeking an entrepreneurial all-rounder. Someone who is flexible, pragmatic, strategic but hands-on and above all results-focused. Specifically, the candidate:

 

  • Has a Life Science degree with at least 8 years of relevant operational marketing experience, in Medical Devices and drug. This is completed by a marketing degree or significant exposure/proven track record in a senior international marketing function.

  • Will have recent and relevant international healthcare marketing experience, preferably with an understanding of the rheumatology, ophthalmology or neurology sector.
  • Has an in-depth knowledge of the international healthcare market.
  • Must have creative flair, with a proven track record of growing brands.
  • Has experience of, or can adapt quickly to, working in a mid-sized company.
  • Is able to adapt to an entrepreneurial and lean environment with limited resources and the need for a practical as well as a creative approach.
  • Possesses a good understanding of prescription strategies, tactics and drivers as well as trade marketing and mass-market distribution.
  • Has a working understanding of all communications media including digital.
  • Is comfortable in working and negotiating with mid- as well as senior-level colleagues across subsidiaries as well as international distributors whose first language is neither English nor French.
  • Has the gravitas to work and influence at all levels within the company up to Executive Board level.
  • Demonstrates a pronounced ability to analyse complex qualitative and quantitative information, think strategically and make your case. Has a flexible, entrepreneurial mindset and relishes new challenges.
  • Is skilled in the abilities to lead multifunctional project management teams without formal authority.
  • A self-starter who must be able to work autonomously and with minimal supervision.
  • Must be a strong team player with a good sense of humour.
  • Is willing to frequently travel internationally when required.
  • Should be financially numerate.
  • Fluent in French and English.
  • Previous KOL relationship and account management experience.
     

Our proposal:

 

You’ll be welcome by a qualified, dynamic and caring team, which have for best interest to encourage self-development, autonomy and initiative spirit.

We invite you to submit your complete application form directly on jobup (CV, cover letter, copies of work certificates and diplomas). This position is for irrespective female or male staff. All incomplete application will not be considered.

Address

Rue Michel Servet 12 Case Postale 352 1211 Genève 12

Website http://www.trbchemedica.com

1211 Genève 12 / Genève

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