Senior Manager, Brand Strategy, HVAC & Controls
For nearly 140 years, we've made buildings better and now we're transforming them again with our award-winning digital technologies and services. We're using artificial intelligence and data driven solutions to give you deeper insight into your building's health, sustainability and performance. It's changing the way we design, operate and maintain indoor environments and driving to a new era of autonomous buildings.
We deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, hotels, manufacturing and beyond through OpenBlue, our comprehensive suite of connected solutions.
Johnson Controls offers the world's largest portfolio of building technology, software and services. Supported by a team of more than 100,000 dedicated employees working across 150 countries, we're helping customers achieve their sustainability goals and power their mission.
Job description:
Would you like to play a strategic role in shaping the brand strategy for a leading portfolio of products in the building technology space? Are you a highly strategic thinker with a consultant mindset, a great communicator and consensus driver and a superb tactical expert, capable of engaging at all levels, across businesses and functions within the company? Then we are looking for you!
What will you do
You will focus on positioning of existing brands, developing brand strategies for new products, developing cohesive brand architectures and impactful brand hierarchies as well as brand alignment and migration approaches that deliver brand leadership in key Controls and HVAC markets around the world.
How will you do it
- Develop a clear brand strategy vision for the portfolio and defined product brands, aligned to channel strategies and targeted at key customer segments
- Develop and deploy strategic product brand assessment frameworks, delivering strategic insights on the go forward path
- Lead the assessment, strategic recommendation as well as reviews, sign-off and execution of global brand rationalization and brand integration strategie
- Assess and redefine channel brand strategies with clear understanding of opportunities, risks and revenue impact
- Develop visualization of brand end state strategies and define clear and impactful migration plans
- Develop new, customer-centric brand architecture strategies
- Ensure effective stakeholder communication, progress reports
- Conduct competitive desk research and insight summaries and lead brand research projects related to product brands & brand transformation approaches
Required profile:
What we look for
Required
- Minimum of 8 years of progressive marketing, brand, or related experience, including experience in developing brand strategy, brand architecture, hierarchy, naming and taxonomy programs
- Strong expertise in the HVAC & Controls area
- Proven track record of strong leadership. Excellent communication skills and creativity are essential.
- Ability to collaborate in a matrix environment and work in a global work setting
- International marketing experience
- Excellent written and spoken English language skills
- 3-5 years of direct experience in brand management including brand rationalization bachelor's degree in marketing, Business Administration or related curriculum
What we offer:
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Address
Johnson Controls
Grindelstrasse 19
8303 Bassersdorf
