Senior Manager, Global Creative Direction & Services (Icebreaker)

Kia ora,

We’re looking for an outstanding Sr Manager, Global Creative Direction & Services to join our icebreaker & Smartwool marketing team in Stabio, Switzerland.

Driven by the belief that nature has the answers, icebreaker provide natural performance alternatives to synthetic-based apparel, to create a healthier and more sustainable future for our species and the planet. We're passionate about connecting people to natural alternatives.

We continue to launch campaigns and activities to enable people to better understand how their clothes are made, what they are made of and how moving to natural alternatives can make a positive impact. Our plastic-free ambition: We are aiming for all our materials to be plastic-free. The constant pursuit of better is what drives our progress. We're not perfect, but we're looking for solutions that make a positive difference. 

Let’s talk about the role!     

You as Sr Manager, Global Creative Direction & Services, will bring the global creative vision to life and create breakthrough assets that drive consumer excitement across all consumer touchpoints.

You will be responsible for establishing and driving the creative process for icebreaker global and regional brand and business priorities, overseeing the in-house creative, store design and POS delivery, copy, shoots and managing the creative agency partners. You will also be responsible for ensuring ongoing alignment with Brand Management, Sales, Retail, E-com, Communications and Product teams on the creative execution.

How You Will Make a Difference

• Lead the icebreaker creative direction while delivering the desired storytelling.
• Lead the execution of the creative concepts.
• Oversee the briefing process with external creative agencies and inhouse creatives and ensure on brand creative delivery across channels.
• Ensure on-time seasonal creative toolkit delivery across all consumer touch points.
• Ensure delivery of digital assets for social, ATL, own e.com and digital titans
• Drive the overall store experience for all own stores including store design and the creative development of all in-store graphics and window displays and store development.
• Support WS in co-creation projects with major KAs to ensure leverage of icebreaker assets yet differentiate solutions across accounts.
• Act as a true brand advocate and protector of the company values and DNA and provide direction to ensure locally relevant creative assets are consistently aligned to global creative vision.
• Manage the global Creative marketing budget to ensure synergies and maximum ROI.
• Lead and develop creative team and organization design while continuing to upskill function.
• Overview the creative execution of EMEA region for both icebreaker and Smartwool brands.

Skills for Success

• A degree in advertising, communication design, or visual arts. A Bachelor (4 year) degree is preferred.
• 10+ years design experience in an agency setting or design department is required.
• Excellent communications skills in writing and visual.
• 2-4 years of leadership experience required.
• Visionary and strategic
• Strong visual orientation
• Deep understanding of consumer experience in a wide range of creative functions
• Ability to work well with multiple individuals from a variety of different departments.
• Language skills: Fluent in English (both written and spoken).
• Fluency in current advertising, design, and fashion/outdoor trends expected.

This post is not eligible for relocation support.

What’s in it for you?  

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

This post is not eligible for relocation support.

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!