1 Market analyst emplois à Allschwil trouvés

• Responsible to gather, prep, mine and format customer information and data to analyze for meaningful insights and recommends
• Develop and maintain models that predict market dynamics, consumer behavior, shape segments, understand campaign performance, and other key metrics
• Collaborate to deliver closed loop customer impact and behavior change insights
• Analyse business performance, brand position, and marketing activities of competitors
• Collaborate as part of a team to drive analyses and insights, shaping insights narratives that explain results and aid in more informed decisions and improved business performance
• Shape customer and market activation playbooks for key markets that include but not limited to segmentation, accounts, KOL, A to B behavior shifts, channel mix, pre-post customer and business measurement guidance

• Bachelor’s degree or above (ideal areas of study: Business Analytics, Econometrics, Behaviors science or Marketing)
• Hands on experience developing customer attributions models, sentiment analysis, behavior segmentation, campaign optimization, and sequencing recommendations
• Professional experience in analytics and integrating insights (quant/qual) together to shape strategic recommendations
• Hands on analytics platform experience for Adobe, Google Analytics, Sprinklr, Salesforce & General BI tools
• Demonstrate analytical principles, strong problem-solving skills, and attention to detail
• Experience using data to solve business questions and drive business solutionsAccountability & actively looks to offer ways to contribute during downtime

• Renowned pharmaceutical company
• International Environment

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