Cluster Assistant Marketing Manager (m/w)
- Create the hotel media and marketing plan.
- Implement media and marketing plan and coordinate with agencies.
- Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
- Developing the hotel Marketing budget and maintain budget control
- Creation and print of collateral
- Promotions and packages
- Advertising
- Market analysis
- Photo-shootings
- Plan, coordinate and implement direct marketing, both on- and offline
- Maintain guest database for mailings
- Liaise with F&B department to promote F&B outlets
- Create, coordinate and maintain give-aways and collateral
- Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo)
- Provide content and images for websites according to Corporate Identity.
- Ensure content and photography of 3rd party websites is maintained.
- Ensure compliance with Corporate Identity guidelines.
- Act as brand custodian for hotel and Kempinski brand.
- Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
- Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
- Coordinate between hotel and Corporate Marketing and agencies whenever necessary.
- Maintain updates of Corporate Marketing guidelines and inform colleagues.
- Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers
- Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
- Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
- Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
- Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
- Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
- Follow the sales and marketing results and propose corrective actions if needed.
- Take part in sales and marketing training programmes.
- Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
- Provide administrate support for the Marketing office in the absence of a coordinator.
The job of Marketing Manager is executed satisfactorily when:
- Marketing activities are created, planed, coordinated and implemented.
- Targeted goals as defined in the hotel marketing plan are reached.
- Kempinski’s brand is protected and the awareness of the Kempinski brand as defined in the strategic marketing plan is enhanced.
The Marketing Manager fulfils their role as a Talent Development Ambassador when:
- They actively support and implement Talent Development initiatives as a part of their daily activities.
- They identify Marketing talents in their department and throughout the hotels as per below definition* and actively support their career development.
- They support and initiate transfer, cross exposure and task force assignments for their team.
- They personally conduct TTTTs with their team on a regular basis and take personal interest for their talents’ development plans.
- They recruit and select potential talent according to the Company’s current and future hotel, regional and worldwide needs including conducting interviews for positions in their department and their region.
À propos de l'entreprise