Digital Marketing Manager
Digital Marketing Manager – project management and stakeholder management, WordPress, Adobe Suite, Showpad, Marketo, Salesforce, Tableau, Graphic Design, Adobe Creative Suite
Role:
For our client in the Pharma industry based in Rotkreuz we are looking for a Digital Marketing Manager.
As a Digital Marketing Manager, you will manage the creation, development, deployment and
maintenance of key digital marketing materials on-time, within budget and in alignment with
business objectives, collaborating with external, internal, digital and events teams when
applicable. You will lead or participate in squads and partnership with the M&CI Solution
Marketing Team and outside agencies to execute digital marketing activities including content
planning, audience specific channel prioritization, digital analytics, social media management,
paid/earned/owned acquisition, and email/nurture marketing.
Areas of responsibility:
* Leads key global digital marketing initiatives for all RDS and RIS Customer Areas, RDS
functions (e.g. GCS, Market Access, R&D), M&CI Chapters, key regions and affiliates
* Aligns and collaborates with respective Digital Marketing teams in RDC (Roche Diabetes Care)
and Roche Pharma / Genentech as well as with respective communications team, especially DIA
Divisional Communications and Group Communications
* Leads or participates in Squads and partnership with the M&CI Solution Marketing Team and
outside agencies to execute digital marketing activities including content planning, audience
specific channel prioritization, digital analytics, social media management, paid/earned/owned
acquisition, and email/nurture marketing
* Mentors other team members to increase digital knowledge and capability
* Contributes to the strategy and execution of key digital marketing programs that have significant
business impact
* Manages the creation, development, deployment and maintenance of key digital Marketing
materials on-time, within budget and in alignment with business objectives, collaborating with
External/Internal/Digital/Events teams when applicable
* Drives adoption of digital best practices across RDS and beyond (e.g. RIS)
* Ensures compliance with Roche branding, Divisional Standards, Digital Marketing Playbook and
other Roche and departmental processes
* Manages agencies and vendors to deliver quality digital marketing and manage costs to a
defined budget. Ensure vendors are compliant with all processes and procedures including legal,
procurement, finance and brand standards
* Creates and monitors digital marketing-based metrics to ensure effectiveness of campaigns &
programs and budget, adjusts future plans accordingly
* Keeps informed and shares digital marketing trends and competitive digital strategies to drive
continuous improvement
* Drives effective mobile marketing and social media campaigns in an integrated marketing
Approach
Professional and technical requirements:
* Bachelor’s degree in Digital Marketing, Communications, Business, Information Technology or
similar
* Min. 5 years of Digital Marketing experience directly leading digital marketing campaigns and
analytics reporting
* Strong project management and stakeholder management skills
* Working knowledge of Graphic Design software, Adobe Creative Suite and image file formats
and resolution (WordPress, Adobe Suite, Showpad, Marketo, Salesforce, Tableau)
* Proficient in Google Suite
* Excellent English written and verbal communication skills; German and or Spanish is a plus
Nice to Haves:
* First experience in an agency, marketing communications, media or social Media
* Familiar with Agile working methods and tools e.g. Scrum Master, Product Owner, Scaled Agile
Framework (SaFe), Design Thinking
* Experience in the medical device or diagnostic industry preferred
* Global work experience effectively working with different cultures across global, regional and
local teams to meet needs and deliver successful programs
Reference no: 920506 AD
Role: Digital Marketing Manager
Industry: Pharmaceutical industry
Workload: 100%
Location: Rotkreuz, Switzerland
Start date: asap
Duration: 12 months contract, with possible extension
About us:
ITech Consult is a certified ISO 9001:2015 Swiss company with offices also located in Germany and Ireland. ITech Consult is specialised in delivering IT candidates for contract work. We were founded in 1997 by IT professionals; hence we well understand what it means to be professionally supported in your search for a new project and being employed.
