Senior Manager, Brand Marketing Planning and Operations (Timberland EMEA)
Timberland EMEA is looking for an exceptional Senior Manager, Brand Marketing Planning and Operations to join our Marketing team based in Stabio, Switzerland.
Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying - and protecting - nature.
At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.
Let’s Talk about the Role
The Senior Manager Brand Marketing, Planning & Operations is responsible for managing and collaborating with the entire Regional & Global Marketing organization, Consumer Insights, Sales, DTC, Merchandising and Finance teams to create a holistic view of all Marketing projects, with a focus on projects coordination, planning, results tracking, MROI and budget management. This role requires a proven track record in data analysis, as well as in generating fact-based recommendations based on business and consumer data insights. The objectives of this role are to drive the Seasonal Brand calendar in coordination with Merchandising, Sales, DTC and Global, ensure an Integrated Marketing Plan in line with the GTM calendar, improve MROI results and ensure best in class marketing budget management.
How You Will Make a Difference
We expect that our Senior Manager Brand Marketing, Planning & Operations will deliver unbeatable results whilst also fulfilling the following aspects of the role:
1) Marketing Operations/ Seasonal Brand calendar
- Create, own, and manage the seasonal Internal Marketing Calendar for EMEA and ensure that all parties are aware, informed and signed up to meeting marketing deliverables in connection with the Go-To-Market process.
- Get insights to build high-performing campaigns. This involves checking the analytics, reporting and team processes to measure the effectiveness and overall performance of the marketing programs.
- Driver and owner of the Regional Integrated Marketing planning to ensure a streamlined seasonal execution.
- Partner with Global Marketing to successfully navigate the global GTM milestones, providing regional opportunities, connectivity and efficiency.
- Ensure Global team has visibility to Regional stories and supporting plans and regularly communicate changes as they occur.
- Manage GTM alignment between Regional Marketing and regional cross-functional stakeholders including Merchandising, Sales, DTC.
2) Marketing Budget Management
- Build Top-Down and control Bottom-up Marketing Budget.
- Control marketing budget spent against key strategic choices and OGSTM.
- Serve as key liaison between Marketing and Finance for EMEA region.
- Drive consistent reporting via a set of marketing budgeting tools.
- Recommend & Apply MROI study guidance within key decision windows – throughout the spectrum of Brand marketing activation.
- Own Marketing Planner (MAP) management and reporting within the EMEA region.
3) Marketing Analytics
- Surface strategic imperatives for the Region, commercial considerations, and Region-specific Learning Agenda for analysis.
- Represent the Region within consultation sessions with Global Marketing Brand Planning team.
- Provide Regional data inputs to analysis (budgetary, media placement/delivery, comp set, sales, operational factors).
Skills for Success
- Academic: Degree in Marketing, Economics, Business Science or equivalent and a good understanding of the fashion and apparel business
- Experience: Must have at least 7 years of relevant experience, ideally in Marketing or similar role
- Organizational, analytical and time management skills are essential as the ability to communicate with a wide range of people from Top Management, Corporate departments, Global Marketing, Regional Marketing across a wide variety of backgrounds and cultures
- Strong interpersonal, presentation, negotiation and persuasion skills
- Good communication skills and the ability to work under pressure with given deadlines
- Conceptual thinking to understand complex issues and their implications, some may need to be based on limited information
- A talent for problem-solving
- Drive, enthusiasm and flexibility
- The ability to implement and devise solutions that may require a long-term perspective while taking into consideration multiple perspectives
- Language skills: Fluent in English (both written and spoken).
- Be a Timberland Purpose Ambassador
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
- A supportive feedback-based culture where respect and integrity guide us in what we do
- An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
- Be part of an iconic lifestyle brand in a multi brand, multi countries organization
- On site gym offering health and well-being initiatives
- A discount card with 50% on all VF brands
- Break out areas offering complimentary hot drinks
Relocation support may be available to applicants who lives more than 100 km from Stabio.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
If you like what you have read and want to join our team then we would like to hear from you!
R-20240304-0005
