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Senior Communications Manager, Switzerland (80-100%)

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Senior Communications Manager, Switzerland (80-100%)

Role Purpose

Here in Global Private Banking, our clients are individuals, families and businesses who embrace possibilities and challenges. Their ambitions and the decisions they make today can shape the world of tomorrow. With our international network and breadth of solutions we connect our clients to meaningful opportunities and inspire them to make a positive change in the world.

The Global Private Banking communications team is responsible for the creation of unmissable content both internally and externally in support of the business’ strategic objectives and priorities. We author, develop and deliver content that helps explain the changed, the complex, the new, the evolved, the lessons and the successful.

We create conversations between individuals and groups to nurture an environment where people can be open, work collaboratively together, feel proud to work with each other and within private banking. We work with the senior management of Global Private Banking including the CEO, COO, Regional Business Heads in Asia, EMEA and US, the CIO and leaders in the enabling functions. We provide direction, advice and guidance on employee communications strategy, media relations and PR. We design and deliver global campaigns that aim to provoke conversation about important social topics that are impacting the future of wealth and how it shapes society. We collaborate with regional and country communications teams around the world to deliver targeted, consistent and unmissable communications that support global business priorities.

This role is responsible for delivering employee communications and media relations activity in Switzerland, in line with business objectives and strategic priorities. The focus is on private banking, the dominant business line in Switzerland, though the incumbent will also provide communications support for HSBC’s Wholesale Banking and Asset Management operations in Switzerland.
The role holder is a member of the Communications team in Switzerland, which includes a Communications Manager and the Head of Communications, Switzerland/Head of Media Relations, Global Private Banking, to whom this role reports. The role is based in Geneva, Switzerland. The role holder will work closely with other members of the Private Banking communications team, communications colleagues supporting other lines of business and the Group’s global Communications function.

This is an exciting opportunity to join a dynamic and global communications team that is supporting a business that has undergone significant transformation in recent years and that has vast opportunities ahead of it. The incumbent is offered the opportunity to trial new ideas, operate with considerable autonomy and make an impactful contribution.

Impact on the Business

Create and deliver impactful employee communications 

  • Provide communications advice and support for business transformation initiatives, technology programmes, strategic announcements and executive communications. This includes liaising with the Switzerland CEO, other members of senior management and subject matter experts, attending steering committees, producing communications plans, developing key messaging and writing employee communications.  

  • Manage content for employee communications events in Switzerland (e.g. monthly employee meetings and townhalls), working with senior management.

  • Implement global employee campaigns in Switzerland, present insights from employee research led by Communications and support HSBC’s cultural agenda through employee communication initiatives, as well as trialing new activities.

Contribute to media relations

  • Support the Swiss bank’s efforts to raise its public profile through proactive media outreach. This includes activating Group and Private Banking campaigns in Switzerland, placing editorials and creating interview opportunities for business spokespeople.

  • Help manage reputational issues involving private banking in Switzerland such as legacy legal matters, by drafting media statements and key messages and interacting with journalists.

  • Depending on the interests and qualifications of the candidate, the role could encompass some media relations activity for the Global Private Bank.

Customers / Stakeholders

  • Swiss Communications team, including a Communications Manager and the Head of Communications, Switzerland/Head of Media Relations, Global Private Banking

  • Global Head of Communications, Global Private Banking

  • Head of Employee Communications, Global Private Banking

  • HSBC’s geographic communications network

  • Colleagues from the Business and Functions in Switzerland, including the CEO and other members of senior management

  • External stakeholders such as journalists and service providers

Leadership & Teamwork

  • Work seamlessly and effectively with communications colleagues and business peers in Switzerland and beyond.

  • Provide guidance to the junior member of the team

  • Offer expert advice, develop and share attention-grabbing content and nurture relationships of trust with internal and external stakeholders.

  • Personally demonstrate a high standard of HSBC’s values.

  • Keep up-to-date with communications research and techniques and share best practices with colleagues.

Operational Effectiveness & Control

  • Ensure adherence to applicable governance and policy directives.

  • Own, track and analyse the delivery and impact of communications initiatives.

Major Challenges

  • A considerable workload and numerous projects warrant a good ability to prioritise and multi-task

  • Diverse global organisation with complex structures, policies and procedures

  • Highly regulated external environment requires an ability to operate in sensitive and fast-paced environments

  • Rapidly changing communications landscape

  • Ability to think global and act local

  • Ability to capitalise on the opportunities of a bank with a challenging past and considerable opportunities in the future

Role Context

  • The role holder will report into the Head of Communications, Switzerland/Head of Media Relations, Global Private Banking. The incumbent is expected to act with a high degree of autonomy, while receiving guidance as appropriate.

  • The incumbent will act as a deputy to the Head of Communications, Switzerland, deputising when they are absent.

Management of Risk

  • The incumbent will continually assess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices and the impacts of new technology.

  • This will be achieved by ensuring that all actions account for the likelihood of operational risk occurring.

  • The incumbent will address any concerns in conjunction with line management and/or the appropriate department.


Experience & Qualifications

  • Several years of solid work experience in a communications role

  • Employee communications experience is a must, some media relations experience is highly desirable

  • Knowledge of the financial service industry, ideally with prior work experience in a bank in Switzerland or with HSBC

  • Excellent command of written and spoken English; fluency in French and/or German a strong plus

  • Proven ability to deal with ambiguity and pressurised situations

  • Strong presentation skills and credibility with management

  • Empathy – ability see someone’s else’s point of view and perspective

  • Collaboration – ability to work with others, compromise and negotiate the right way to progress together

  • Creative writing skills – ability to write a story and a headline that grabs the attention of the reader

  • Stakeholder management – ability to understand the needs of the people you work with and respond accordingly

  • Project management skills – ability to manage the completion of multiple tasks within a set timeframe

  • Data analysis – ability to collate and review data on team activities and design relevant/useful MI

  • Research – ability to identify and review new techniques and help the team adopt best practice approaches

We are an equal opportunity employer and are committed to creating a diverse environment.


As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.


We want everyone to be able to fulfil their potential which is why we provide a range of flexible working arrangements and family friendly policies.


To discover more about HSBC, please check our website: https://www.hsbc.com/about-hsbc



Please apply via our career website:


Job reference: 0000DHPX


Contact person

Website http://www.hsbcprivatebank.com/swisscareers/

1211 Geneva - Switzerland / Zürich / Genève

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