Marketing Experience Manager - Associate Director
Marketing Experience Manager - Associate Director
- Full-time
- Managerial role: Yes
Company Description
Building the bank of tomorrow takes more than skills.
It means combining our differences to imagine, discuss, code, develop, test, learn… and celebrate every step together. Share our vibes? Join Swissquote to unleash your potential.
We are the Swiss Leader in Online Banking and we provide trading, investing and banking services to +500’000 clients, through our performant and secured digital platforms.
Our +1000 employees work in a flexible way, without dress code and in multicultural teams.
By having a huge impact on the industry, they are growing their skills portfolio and boosting their career in a fast-pace environment
Are you all in? Don’t be shy, apply!
Job Description
Your role is to build powerful & engaging brand experiences for clients and employees. Reporting into the Head of Growth Marketing, you collaborate closely with HR, Sales, Marketing & external agencies to create strategy, messaging and content which support brand equity, customer acquisition and retention & employee engagement.
Your mission is to make Swissquote an attractive & engaging brand that people want to connect with.
You will manage a team of 2 that will assist you on your 4 mains areas of responsibilities.
Responsibilities:
Sponsoring
- Manage the creation, planning, scheduling and execution of all sponsoring activations (e.g. UEFA Europe & Conference League, Zurich Lions, Geneve Servette Ice Hockey)
- Work with marketing, creative agency and the various sponsors to execute sponsorship rights & deliverables in order to foster brand awareness & attractiveness
- Research & benchmark to craft new co-branded content strategies
- Assess & negotiate new local & global sponsorship opportunities
- Report sponsoring activations performances & impact on brand equity & awareness
Brand Events & Tradeshows
- Define & supervise overall brand events calendar
- Organize key brand events in Switzerland and overseas to support business development
- Ensure brand presence is consistent & attractive globally across industry tradeshows
- Manage the entire event communication plan – before, during & after
- Supervise events logistics with internal facilities & external providers
- Make sure all marketing collaterals are always available for key events (brochures, goodies…)
- Survey sales teams & attendees satisfaction levels for all events
Internal Events & Communication
- Organize key internal staff events with up to 800 participants
- Supervise content updates and distribution on diverse channels
- Ensure excellent stakeholder management through various requests/demands
- Partner with the Employer Brand Manager and HR to make sure relevant information is always communicated internally in due time
- Responsible to manage content updates & distribution on digital signage, intranet & email when necessary
- Work with marketing and creative agency to make sure physical signage is in line with brand identity
Perks & Benefits
- Partner with HR & Facilities to always improve & optimize employee perks & benefits packages
- Make sure employee perks & benefits are always well communicated internally
- Ensure that building lobby is always well furnished with brand brochures & magazines
- Propose & renew the goodies for clients
Qualifications
- Bachelor or equivalent in Marketing/Events/Communications
- 5-7 years of experience in marketing, with a focus on sponsoring & events gained in a premium brand. Experience in internal communications is a plus
- Bilingual in French/English – German being a plus
- Strong capability to manage internal and external stakeholders
- Excellent writing skills with an ability to transform information into engaging content
- Ability to learn-on-the-go & to adapt into a fast paced working environment
- Organizational & presentation skills are required to succeed in the position
- Available for up to 10% travel
Additional Information
