Brand Executive glo - Heating Products
GRADE: Experienced professional
FUNCTION: Brand Executive gloTM Heated Products
CITY & COUNTRY: Lausanne, Switzerland
ROLE SUMMARY
The gloTMBrand Executive is a member of the Marketing Team and is a key stakeholder in growing the gloTM brand in Switzerland. He/she will support the Category Manager in the definition of the Brand strategy and drive the implementation of Brand Marketing projects.
ACCOUNTABILITIES
- Manage and evaluate category projects derived from glo brand strategy, based on company targets, regulatory environment, market environment and consumer behaviour anticipating respective consumer needs.
- Brief agencies, internal stakeholders and Product team to manage the implementation of assigned brand projects.
- Steer and coordinate assigned Comms Touchpoints in day-to-day business. Fulfill the function of Touchpoint person-of-contact for the category.
- Analyse and evaluate market performance and market research data to identify and develop new marketing measures for the category.
- Support Category Manager in the strategic and operational brand planning.
- Lead cross-functional projects and implement defined and agreed measures.
- Ensure effective budget allocation within the context of approved budgets.
EXPERIENCE, SKILLS, KNOWLEDGE
The ideal candidate for this role
- Bachelor or Master Degree in business administration with focus on marketing
- First experience in Brand and/or Trade Marketing
- High flexibility + excellent interface management (in-house and external)
- Effective and efficient way of working
- Experience in project management
- Feel for brands / consumers
- Analytical and conceptual skills and individual initiative and organizational skills
- Distinctive communication skills
- Marked ability to work in a team, to establish contact and to collaborate
- Flexibility and resilience
- Good knowledge of MS Office and relevant marketing applications
- Business fluent language skills in English and either French or German (preferably German)
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with over 50,000 people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
