Senior Director Product, Growth & Brand (f/m/d) 80-100%
For Flanker Brands of Sunrise, our vision is simple but powerful: delivering kick-ass affordable connectivity to smart Switzerland, simply in a few taps.
As a leader in the industry, our Flanker Brands, including yallo, Lebara, and Swype, are the fastest-growing segment, top profit contributors, and the speed boats of Sunrise. They would be, by themselves, a top 5 Telco in CH. We deliver mobile, internet & TV to dedicated customer segments through individual brands, always intuitive with attractive price/value, meeting core customer needs. We stay ahead of the curve by inspiring team power and being supercharged by leading tech.
Ready to shape the future with us? Join our team and be a driving force in creating innovative solutions for a connected Switzerland!
Have an impact:
As the Senior Director Product, Growth & Brand, you play a pivotal role in driving strategies aimed at growing our customer base and profits, working very closely with Sales and aligning efforts with multiple teams. You oversee the development and execution of comprehensive Marketing campaigns that enhance the brands' visibility, ensuring consistent messaging and positioning across all channels. You lead the product strategy, ensuring that product offerings are aligned with customer needs and market demands, while continually seeking new growth opportunities. By leveraging data and market insights, optimize both customer perception and product development to fuel sustainable business growth.
- Developing and implementing a marketing strategy that contributes towards the overall business strategy, and drives customer growth together with your team of Marketeers and in close cooperation with the sales channels
- Identifying new business opportunities and providing actionable plans to the department and sales teams, ensuring the continuous improvement of the company's Go2market
- Developing and implementing product roadmaps that prioritize new features, enhancements and strategic initiatives, including responsibility for the entire product life cycle (from development to continuous optimization)
- Owning the portfolio of products across Mobile, Internet & TV, as well as evolving a compelling customer value proposition (CVP), with smart bundling and pricing strategies geared towards our customer segments
- Crafting and implementing a holistic and differentiating brand strategy, in collaboration with agencies, to improve the market position and to ensure a strong, memorable brand experience, incl. responsibility for annual marketing budgets
- Leading a cross-functional marketing team covering all aspects of product management, acquisition planning and brand communication, providing development opportunities and guidance on work priorities, budgets, and resources
- Building strong relationships with stakeholders across the business (e.g. Sales, Base Mgmt., Customer operations, MarTech, Network, Finance, Sunrise brand)
- Substantial leadership experience, preferably in dynamic/agile/growth-oriented environments
- 5+ years of significant experience in Product Management & Brand Management
- 5+ years of practical experience in online and offline Marketing & Sales
- Combining strategy with execution, entrepreneur & can-do-spirit
- Customer & market focused, team player with winner mentality and growth mindset, incl. constant learning and improvement
- Master/bachelor in marketing and/or Economics, or equivalent
- Proficient in English; German a plus
Join us in the top league!
We are the largest private telecommunications company in Switzerland and a subsidiary of Liberty Global. With Switzerland's leading gigabit fiber optic network and one of the world's best mobile networks, we are headed right to the very top. Our goal is clear: To become the national champion, pioneering the market. Future-oriented ways of working and workplaces make us one of the most attractive employers on the Swiss market.
Make the most of your talent: Get to know Sunrise righthere!
At Sunrise, you will work in a dynamic and international environment where every voice is heard, perspectives are shared, and values are respected. We are an equal opportunity employer, with a diverse workforce, which is part of the success of our business. Sunrise has partnered with «Advance Gender Equality in Business», is a recipient of the Swiss LGBTI-Label and is certified with the «Fair-ON-Pay Advanced» for providing equal pay for work of equal value to women and men.
In addition to our new «FlexWork» working model, we offer you above-average social benefits and attractive product advantages from the Sunrise range.
Seize this opportunity to join us on our journey to actively help shape our future!
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