Senior Email Marketing Consultant - Cape Town

Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland’s leading digital agency. More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland. Our team in Cape Town has grown and we are now looking for a Senior CRM Consultant to expand our local presence into a large-scale operation.

As a Senior CRM Consultant you will spearhead the development and implementation of innovative strategies that enhance customer loyalty and drive business growth and make sure that our clients receive state-of-the-art services.

Key Responsibilities

Reporting directly to the Head of Retention & Activation, your duties and responsibilities will include, but will not be limited to:

• lead the strategy and execution of customer retention and activation initiatives for FIFA across various channels (Email - WhatsApp & Push Notifications are a plus) including:
  
  • creating, configuring and deploying deliveries incl. audience selection and segmentation, content building, testing and all relevant proofs for approvals,
  • analysing and interpreting delivery results,
  • monitoring the overall performance across all initiatives;
• to collaborate with internal and external stakeholders to understand campaign-specific requirements and KPIs, and how these translate into email marketing initiatives,
• to present and pitch our services to existing and potential new clients.

Qualifications and Skills

As an ideal candidate, you must have the following:

• graduated from a top university (BA / MA in Business or Social Science),
• have at least 5 years of relevant work experience in customer retention and channel management (execution and strategy),
• have a proven track record of driving a complex project requiring flexibility and problem solving,
• get excited about bringing new ideas and drive the development of the communication strategy of a global brand,
• have the ability to understand the client’s marketing objectives and are able to translate them into retention & activation goals,
• understand target audiences’ attitudes, behaviours and perceptions by using a variety of market information, research and clients’ data,
• speak English fluently, experience in Sports Marketing is a plus.

What we offer

On our side, we offer...

• a dynamic work environment fostering personal growth and development,
• opportunities to work on exciting projects with leading global brands,
• learning from Subject Matter Experts across all digital marketing disciplines,
• flat hierarchies and short decision paths, being part of a dynamic and international team,
• exposure to disciplines beyond your own skill set,
• a vibrant office space in Cape Town and a flexible work environment (hybrid work),
• a comprehensive compensation package.

Are you Interested?

We look forward to receiving your online application with a short resume.

Webrepublic is an equal opportunity employer. We encourage candidates from all backgrounds to apply. We will give preference to previously disadvantaged individuals.