Product Manager Marketing THV
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
As a Product Manager in the Marketing team, you will work across all product families and programs to increase the adoption and differentiation of the Transcatheter Heart Valves platform. You will partner with cross-functional and business stakeholders to jointly develop a European strategy. For that purpose, you will be responsible for a broad range of activities including the development of marketing strategies focused but not limited to product differentiation and competitive monitoring as well as action, initiation, and execution of product marketing tactics (materials, events, competitive monitoring), supporting the development and Medical/Legal/Regulatory review of marketing materials. You will also plan and execute promotional campaigns. In addition, you will be an important interface with multiple cross-functional teams particularly the Country Marketing and Field teams through your role in managing field communication content and tools, marketing assets library, internal training as well as responding to requests from the field and cross-functional teams.
How you will make an impact:
- Work with product managers and cross-functional teams in the development and execution of the production of marketing and product training materials.
- Collaborate in the development and execution of the portfolio marketing plan.
- Support development of marketing tactics including value proposition creation, marketing messages, promotional claims development etc, based on regional strategies.
- Perform competition analysis (market dynamics, product positioning, product/business needs).
- Support sales force training (e.g., training on product, messaging, and competition).
- Support introduction of new products and indications in the market by running launch office operations or similar launch support activities.
- Support logistics and organization of relevant internal/external events, asset library, management of demo devices, literature, promotional assets.
- Support KOL engagement programs, congresses, events and organization of internal product training events.
- Other incidental duties
What you’ll need:
- Bachelor’s or master’s Degree in marketing, business, economics, or biological sciences.
- 5 years’ experience of related experience working in marketing.
- Proven expertise in MS Office Suite.
- Excellent written and verbal communication skills and interpersonal relationship skills.
- Good strategic thinking and ability to synthetize information in a convincing manner.
- Good problem-solving, critical thinking, and investigative skills.
- Solid knowledge and understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics.
- Solid knowledge of marketing concepts and principles.
- Solid clinical understanding, ability to convince with clinical data.
- Proactively gain procedural and product knowledge through all available sources.
- Ability to interact professionally with all organizational levels.
- Ability to manage competing priorities in a fast paced environment.
- Must be able to work in a team environment with global marketing team and cross functional partners.
- Ability to build productive internal/external working relationships.
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.
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