Marketing Science Analysist // NOVRJP00011720
start date: 20/05/2024
end date: 31/01/2025 (with the option on extension)
workload: 100%
location: Basel (CH)
work model: Contracting
Your Responsibilities:
- Integrated data and research then analyze related to consumer behavior, segmentation, behavior shifts, market trends, and closed loop campaign performance
- Responsible to gather, prep, mine and format customer information and data to analyze for meaningful insights and recommends
- Develop and maintain models that predict market dynamics, consumer behavior, shape segments, understand campaign performance, and other key metrics
- Collaborate to deliver closed loop customer impact and behavior change insights
- Analysis business performance, brand position, and marketing activities of competitors
- Collaborate as part of a team to drive analyses and insights, shaping insights narratives that explain results and aid in more informed decisions and improved business performance
- Shape customer and market activation playbooks for key markets that include but not limited to segmentation, accounts, KOL, A to B behavior shifts, channel mix, pre-post customer and business measurement guidance
Your Profile:
- Bachelor’s degree or above (ideal areas of study: Business Analytics, Econometrics, Behaviors science or Marketing)
- Min. 4 years of hands on experience developing customer attributions models, sentiment analysis, behavior segmentation, campaign optimization and sequencing recommendations
- Professional experience in analytics and integrating insights (quant/qual) together to shape strategic recommendations
- Hands on analytics platform experience for Adobe, Google Analytics, Sprinklr, Salesforce & General BI tools
- Demonstrate analytical principles, strong problem-solving skills, and attention to detail
- Experience using data to solve business questions and drive business solutions
- Comfortable working with a team developing and presenting presentations using insights
- Strong working knowledge of Microsoft PowerPoint and Excel
About the company
