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Die zentrale Aufgabe des Marketings ist das vermarkten von Waren und Dienstleistungen. In diesem Zusammenhang ist der Marketing-Mix ein geläufiges Instrument. Es darf in der Schweiz in keinem Konzept fehlen und behandelt die sogenannten vier P’s. Product, Place, Price, Promotion müssen konzeptionell geplant und organisiert werden. Berufe der Marketingabteilungen führen einen Marketingplan, in welchem sie alle geplanten Massnahmen während einem Jahr festhalten. Zu jeder Marketingaktion gehört nicht nur die sorgfältige Planung und Budgetierung, sondern auch eine ebenso detaillierte Auswertung des Erfolges. Dies wird mithilfe von vordefinierten Zielen eruiert.

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Honeywell Schweiz

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AD Strategic Marketing & BTI Leader

100% Fachverantwortung 31.01.2019
AD Strategic Marketing & BTI Leader

Reporting Relationships:  

The AD Strategic Marketing & BTI Manager will report to the AD Global Marketing Director. 

Position Overview: 

The manager Strategic Marketing & BTI is responsible for supporting the AD Global Marketing Director in leading, managing and directing all the strategic marketing activities at global level for the Advanced Detection LOB, part of Honeywell Fire SBU. He/she will work with the AD Leadership Team and across LOB’s functions to define, plan, document and execute growth strategies for the business as well as plan, while monitoring and controlling growth drivers. In particular, he/she will be plan, drive cross-functional execution and report status update of BTIs (Break-through initiatives) that are defined in the LOB STRAP and in alignment with SBU STRAP. The role will work directly with the AD Team to develop and execute on the business’ strategic plan, and interfaces Global Marketing and Strategic Marketing functions at SBU and SBG levels. 

The successful candidate will work closely with internal Senior Executives, Field Sales organization, LOB Leadership Team, as well key internal and external business partners to design and execute the LOB growth plan, accelerate development and ROI of the organization’s offering portfolio today and in the future. Oversees and consolidates business/market intelligence information with development of customer insights, competitors’ analysis, technology trends, sales analysis and corresponding presentations so as to identify and capitalize on the most advantageous business opportunities. 

Responsibilities of AD Strategic Marketing & BTI Manager: 

  •          Lead all the strategic marketing activities for Advanced Detection LOB
  •          Develop STRAP for the LOB in alignment with Honeywell Fire strategic directions
  •          Design global strategies for profitable growth and identify appropriate growth drivers that enable the business to grow X2 the market
  •          Define BTI (Break-through) and growth initiatives aligned to the strategic plan
  •          Lead integrated cross-functional teams to drive execution of BTI initiatives, set and monitor KPI, report status update to drive outstanding financial results
  •          Develop forward-looking offering portfolio including products, services and software that enable profitable growth into the future
  •          Ensure consistency between STRAP initiatives and product/service roadmaps.
  •          Collect, analyze, maintain market intelligence data, customer insights, competitors’ analysis, technology trends, sales analysis.
  •          Assess market size, define market segmentations, identify adjacencies and new business opportunities (including M&A) with significant scale and synergy that leverage current portfolio of products/services
  •          Build world class marketing capabilities, processes and tools.
  •          Develop and implement marketing department standards, policies and procedures
  •          Establish MOS (Management Operating System) to drive cross-functional results and within the Marketing team 

Develop and maintain a strategic plan for business growth including: 

  •          Portfolio analysis and assessment to identify STRAP and AOP revenue and growth plans by product lines, channel and sales regions
  •          Fact-based analysis of market trends, competitive data, technology advancements; and customer needs assessment and new product developments
  •          Identification and evaluation of organic growth drivers (NPI, pricing, volumes expansion) by product line, globally
  •          Update of product planning through product/service roadmaps in alignment with STRAP plans with specific focus on Service & Software offering expansion
  •          Creation of a prioritized strategic technology development plan for the business
  •          Identification and evaluation of inorganic growth strategies (including acquisitions, alliance, licensing, and partnership opportunities linked to the strategic plan)
  •          Coordination of regional growth initiatives to expand across channels globally. 

Qualifications & Experience: 

The successful candidate will be expected to be a high-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts. He/she is highly intelligent and enthusiastic with a commitment to excellence. In terms of personal competencies, the successful candidate must be a hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results in cross-functional environment. The candidates must be able to balance theoretical thought with practical execution. 

In addition, he/she must possess the following competencies: 

  •          Strategic Marketing Skills: Deep understanding and experience with the ability to practically apply.

Broad strategic analysis skill set complimented with a detail orientation. Makes a strong link between strategy and functional results

  •          Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills
  •          Results-Oriented and Problem Solver: A driver who possesses the ability to take actions and implement effective solutions in a timely manner. A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
  •          Leadership: A confident, mature person with the ability to connect and drive others. A proven track record of leading projects and teams that successfully achieve milestones and complete deliverables. Also, a proven potential of attracting, developing and leading a world class organization
  •          Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force 

Experience and education:

  •          Experience: a minimum of 8 to 10 years of experience in similar role with exposure to global OEM business and emerging markets, ideally from mass-production industries.
  •          Management consulting or equivalent strategic planning experience
  •          Minimum of 3-4 years of hands-on global experience of implementation of growth, new business development with OEM and marketing initiatives that lead to stronger market penetration
  •          An international experience in developing effective global business strategies and marketing plans across multi-cultural environments is required.
  •          Education: An undergraduate degree in marketing, business or engineering plus an MBA (top-tier school) is required.
  •          Language: fluent English written and spoken is a must, any other languages a plus

IT skills: experience in SAP & planning software tools is a plus


Honeywell Schweiz
Frau Barbara Stepien


Website http://www.honeywell.com

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