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Touchpoint Owner CRM & Marketing Automation (m/w/div)

Scintilla AG

 
Zuchwil
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Scintilla AG
Touchpoint Owner CRM & Marketing Automation (m/w/div)

Company Description

At Bosch, we care. For you, our business, and our environment.

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

Scintilla AG is responsible for the global development, manufacturing, marketing and coordination of distribution of accessories for power tools for the trades, for industrial applications and for DIY.

Job Description

  • Develops and delivers lead generation and lead nurturing strategies to grow our customer database, customer retention and loyalty
  • Leverage CRM insights and marketing automation technologies to define personas for optimized user segmentation and personalized communication and offerings
  • Develops and implements customer life-cycle marketing plans to grow the customer lifetime value
  • Creates and maintains the email content calendar in accordance with global marketing concepts and country / regional needs
  • Leads the design, development and deployment of marketing emails
  • Monitors, analyzes and then optimizes the performance of emails (open rates, CTRs etc.) in cooperation with the regional CRM/e-mail Marketing responsible

Qualifications

  • Completed master degree, ideally in the areas of Marketing or Digital Marketing
  • 5 years of CRM or Marketing Automation experience: you already worked with a cross channel CRM tool, implemented cross channel sequences
  • Knowledge of business processes in sales, marketing and customer service
  • Strong user-centred approach and tech savvy, with a goaloriented mindset to create unique user experiences
  • Data based; thinks systematically, translates insights into action
  • A real team player, self-responsible, rigorous and persistent
  • Willingness to learn and grow
  • Communication skills to make the topic of CRM understood in the broader context of communication/ user journey management
  • Analytic and negotiation skills
  • UX and Agile working methods

Additional Information

HR Contact
Julia Spieler, Tel: +41(32)686-3690

Über die Firma

Solothurn / Udine / Zuchwil / St. Niklaus VS / Zofingen / Solothurn/Zuchwil / Solthurn/Zuchwil

1,0 (1 Bewertung)

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