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Emplois de Brand Manager

Un Brand Manager planifie et se charge des produits et des services d'une marque et les introduit sur le marché. Le métier de Brand Manager comprend l'analyse du marché et la conception de stratégies marketing qui apporteront du succès dans les domaines d'activité les plus importants. En Suisse, les offres d'emploi de Brand Managersont très variées car un Brand Manager peut travailler dans n'importe quelle branche, pour n'importe quelle entreprise qui commercialise un produit. Selon la branche, le métier de Brand Manager requiert un diplôme en techniques ou sciences économiques. Des connaissances en gestion de projet, en marketing et en distribution sont un atout. Sont recherchés des Brand Manager qui, en plus de connaissances en marketing et étude du marché, connaissent l'art de la négociation et ont de fortes capacités analytiques.

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eCommerce Campaign Manager (D2C) - remote

Randstad (Schweiz) AG

 
Region Waadt / Unterwallis
évaluer
Avis soumis
04/05/2024 100% Temporaire / intérim
Randstad (Schweiz) AG
eCommerce Campaign Manager (D2C) - remote
Jobdescription

Are you looking for your next challenge in eCommerce in a global environment? Do you have a proven track record in creating eCommerce campaign strategies? Do you have the drive and communications skills to manage stakeholders across the globe?

Then we have a role for you.

As an eCommerce Campaign Manager, you will be responsible for the creation of integrated Ecommerce marketing campaigns from concept to execution across the digital landscape to increase campaign activation frequency across markets.

You will be expected to:

Establish the eCommerce channel campaign vision and calendar including themes in close collaboration with branding team and local marketing teams.

Create eCommerce campaign strategies with the goal of generating qualified leads, growing sales and contributing to revenue growth with input from cross functional teams such as content, ECRM, Paid Media, brand retail and SEO.

Design and delivery of each campaign strategic brief, drive campaign management process and 360 communication with sales channels and work with content teams and third-party agencies to generate compelling content that meets the campaign brief requirements.

Contribute to AB testing, ideation and analysis for each campaign. 

Review and approve campaign content and assets before Creative Review and the final validation from key stakeholders as well as preparing toolboxes with brand teams and CX teams containing all channels strategy and assets.

Work collaboratively with the IT and web operation teams to ensure campaigns are activated on time while meeting documented quality standards.

You will also be responsible for measuring the impact of the campaigns across all digital channels and document key learnings and optimisation for future campaigns.

You will have a solid background in digital marketing, campaign management and eCommerce strategy development. Previous experience in developing new markets and deploying campaigns globally across multiple markets and channels is essential. Above all, you will be a strong communicator able to influence internal and external teams, drive adoption and meet strict deadlines set by the business.

Fluency in English is essential for this position.

Working remotely within 2 hours of CET is also required.

Jeremy Knight

Adresse

Randstad (Schweiz) AG


À propos de l'entreprise

3,8 (135 évaluations)