Marketing Manager

On behalf of one of our clients, an international food company in Geneva, we are seeking a:

Responsibilities

• Source and translate consumer data into strong insights for new brand development.
• Collect and analyze consumer data to derive meaningful insights for the creation of new brands.
• Segment categories to uncover new opportunities within the current product portfolio: focusing on consumer needs, target demographics, products, and occasions.
• Assist in entering new markets and supporting existing ones with branded business, from analysis to launch.
• Develop and testing assets, managing media buying (digital, outdoor, in-store) in collaboration with partner agencies, ready for market deployment.
• Ensure effective cross-functional teamwork from inception to launch with all relevant business partners.
• Solicit and benchmark proposals for concept testing, media purchasing, and activation.

Profile

• Minimum experience of 5-6 years in an equivalent role
• Experience in consumer marketing experience
• Strong digital skills
• Operational and strategy-oriented
• Proven organizational, interpersonal, and communication skills
• Sense of organization and priorities
• English fluent, with a good knowledge of French is a plus
• Proactive, creative, agile, business- and solution-oriented